What we're looking for Someone who has done this before at an early-stage B2B company, ideally vertical SaaS or a category that required market education, not just demand capture. You've built an inbound engine from near-zero. You're comfortable being the only growth person in the room and don't need a team under you to be effective.
Other characteristics: - You're analytical without being paralyzed by data. You form hypotheses, run experiments, and kill things that don't work - You understand that in a market Cassi is partly creating, education is the product. You have experience finding or creating new audiences - You've worked with a founder-led sales motion and know how to make marketing and sales feel like one machine What this isn't A role where you manage agencies and report on dashboards.
There's no existing playbook to execute. If you need a fully built team and a defined channel strategy handed to you, this isn't the right fit.
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