Demand Generation Manager

Key Responsibilities Coordinated GTM - Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions - Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team - Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales Digital Marketing & Campaigns - Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events - Manage paid media budget across LinkedIn, Google, programmatic, and industry publications - optimizing for CAC, pipeline velocity, and ROI - Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting - Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports Marketing Operations & Analytics - Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systems - Build attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetings - Increase marketing-sourced pipeline by a measurable amount within 6 months of hiring Cross-Functional Collaboration - Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews - Communicate clearly and proactively in a remote-first environment Qualifications Required - 5+ years of B2B demand generation experience - Proven track record of building demand programs from scratch and scaling them - not just optimizing existing playbooks - Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot) - Deep fluency in paid media - particularly LinkedIn, Google, and programmatic - including campaign architecture, audience strategy, and performance optimization - Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data - Excellent written communication and the ability to brief creative, agency, and internal partners Preferred - Experience in adtech, martech, or SaaS - Experience running ABM programs at scale - Experience in a startup or high-growth company - Comfort using AI tools to plan campaigns, draft copy, and analyze performance

What

We Offer - Fully remote work environment - Competitive salary and equity opportunities - Performance bonuses - Health, dental, and vision

benefits - Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend - Flexible PTO and remote-friendly culture - Bi-annual Corporate Offsites - Opportunity to help shape a function at a rapidly scaling tech company