Federal Marketing Lead (Demand Gen)

• Translates marketing strategies into marketing plans and develops marketing plan budgets.

• Drives market research to understand local consumer behavior, preferences, and trends.

• Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.

• Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.

• Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.

• Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.

• Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.

• Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.

• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.

• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

• Analytics

• Business Development

• Business Marketing

• Business To Business

• Customer Relationship Management

• Data Analysis

• Demand Generation

• Digital Marketing

• Go-to-Market Strategy

• Key Performance Indicators (KPIs)

• Market Research

• Marketing

• Marketing Communications

• Marketing Management

• Marketing Strategies

• Product Marketing

• Project Management

• Salesforce

• Social Media

• Thought Leadership

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

NA

• Effective Communication

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity

The pay range for this role is $105,050 to $161,800 USD annually with additional

The pay range for this role is $105,050 to $161,800 USD annually with additional

HP offers a comprehensive benefits package for this position, including:

* Health insurance

* Dental insurance

* Vision insurance

* Long term/short term disability insurance

* Employee assistance program

* Flexible spending account

* Life insurance

* Generous time off policies, including;

* 4-12 weeks fully paid parental leave based on tenure

* 11 paid holidays

* Additional flexible paid vacation and sick leave (US benefits overview

[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

* Health insurance

* Dental insurance

* Vision insurance

* Long term/short term disability insurance

* Employee assistance program

* Flexible spending account

* Life insurance

* Generous time off policies, including;

* 4-12 weeks fully paid parental leave based on tenure

* 11 paid holidays

* Additional flexible paid vacation and sick leave (US benefits overview

[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

Job -

Marketing

Federal Marketing Lead (Demand Gen)

• This role is responsible for translating marketing strategies into plans and budgets, driving market research, and developing customer segmentation strategies. The role defines goals and KPIs, serves as a subject matter expert in marketing, leads customer experience design, and ensures legal compliance. Additionally, the role focuses on digital marketing transformation, customer engagement strategies, and participates in mentoring lower-level employees.

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.