Senior Director, Global Connected Media Strategy

At The Coca-Cola Company, we believe that growth is powered by connection—and today, media is one of the most important engines of that connection. As consumers navigate an increasingly fragmented and technology-driven world, our challenge is clear: evolve beyond traditional practices and redefine how brands engage within an AI-powered, commerce-led ecosystem.

As Senior Director, Global Connected Media Strategy, you will be the architect of media strategies that position our brands at the forefront of cultural and technological relevance. This role is not about incremental change—it is about shaping what media looks like for the decade ahead. By harnessing data, consumer intelligence, and emerging technologies such as AI, agentic workflows, and generative systems, you will craft global frameworks that connect people to our brands in powerful, measurable ways.

This is a role for a growth-minded, future-focused leader who thrives on complexity, innovation, and impact. If you can imagine a world where media serves as a seamless link among content, commerce, and culture—and if you’re ready to turn that vision into scalable reality—this is the opportunity to make it happen.

The successful candidate will future proof our brand communication strategies through Owned, Earned, Shared, Paid media, ensuring continued relevance in a rapidly evolving consumer and technology landscape. By challenging the status quo and evolving beyond existing media practices, this leader will lead and harness media as a growth driver enabled by agentic solutions, data, culture, commerce, and innovation to create globally scalable media frameworks. The role will strengthen how brands connect with consumers today while building the media capabilities required for the decade ahead. The candidate to this role is a curious and future-focused change leader responsible for redefining how media drives growth in an increasingly AI-powered, creator lead and commerce connected ecosystem.

1. Shape the future of Connected Media Model Strategy as an engine of brand/ company growth

Support the development of the global media vision to strengthen brand relevance and ensure brands remain contemporary and culturally connected in a rapidly changing consumer, technology, and Agentic era. Challenge established thinking and identify new opportunities supporting consumer exposure, engagement and transaction. Work with Global Category Presidents to translate business priorities into scalable growth systems that seamlessly integrate media, creators, retail media, commerce, technology, and consumer experiences to deliver measurable business outcomes

2. Lead Media Innovation & Emerging Capabilities

Champion the adoption of AI, agentic solutions, creator ecosystems, commerce-enabled media, and emerging technologies to redefine how consumers connect with brands. Drive experimentation and innovation that stretches beyond traditional media practices and organizational comfort zones. Transform audience intelligence, behavioural insights and cultural understanding into actionable grow opportunities

3. Support the Agency Ecosystem

Partner with media, creative, digital, influencer, commerce, and technology partners to co-create audience base, data driven, integrated, future-ready connected communication strategic ecosystems, ensure all partners work toward a cohesive strategic vision that strengthens consumer connections and delivers short and long term business impact pushing the use of analytics, attribution, MMM, UMM, predictive modeling and machine-assisted decision systems to support it.

4. Enable Global Scale & Market Adoption

Translate global media strategies into clear frameworks, playbooks, and capabilities that can be effectively cascaded across Operating Units. Ensure a balance between global consistency and local relevance, embedding and scaling best practices across the organization.

Consumer Obsessed

• Starts with people, behaviours and culture.
• Understands how evolving consumer needs create growth opportunities.
• It’s curious about the “what’s next”

Data Driven

• Makes decisions through data driven insights, evidence, experimentation and measurable outcomes.
• Combines strategic judgment with analytical rigor.

AI & Technology Native

• Deep curiosity and understanding of AI, LLMs, agentic systems and emerging technologies.
• Continuously learns, tests and applies new capabilities to create business value.

Growth Oriented

• Connects media, consumer insights, technology and commercial outcomes.
• Focuses relentlessly on creating measurable growth.

Change Leader

• Acts as a catalyst for transformation rather than simply adapting to it.
• Challenges conventional thinking and drives continuous improvement.
• Support in building the media capabilities of the future

Agile & Collaborative

• Thrives in fast-moving environments.
• Comfortable working across complex global and cross-functional stakeholder groups.

Influential Communicator

• Able to inspire action and gain commitment from senior leaders.
• Simplifies complexity and creates clear strategic direction.

• Experience in digital-first, growth-oriented businesses, driving revenue through influencer marketing and commerce solutions. Backgrounds in entrepreneurial companies are preferred
• Audience-First Planning/Consumer data strategy
• Influencer and creator ecosystem
• Retail Media and commerce/social commerce ecosystem
• Data-Driven Marketing and consumer intelligence
• AI and Marketing Applications
• Agentic Workflows & Intelligent Automation
• Large Language Models (LLMs) and Generative AI

Strong Expertise

• Growth Media and Connections Strategy Development
• Media Effectiveness
• Strategic Influence
• Agency Leadership & Integration
• Advanced Analytics & Measurement
• Emerging Technology Trends
• Predictive Analytics

Success Measures

• Drives sustainable category and brand growth via transformational, data driven and audience first, effective connected media strategies
• Identifies and scales breakthrough growth opportunities from consumer, media and technology trends.
• Accelerates adoption of AI-enabled and agentic ways of working.
• Improves effectiveness, speed and quality of communications strategy making.
• Contribute to build stronger agency and partner ecosystems.
• Contribute to position the organization at the forefront of media, consumer and AI innovation.
• Support in building the capabilities of the future both centrally and at a local level

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Digital Channels, Digital Platforms, Emerging Technologies

United States of America: 193,000 USD - 224,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.