Experience: 4+ years
We are looking for a strategic, creative, and metrics-driven leader who will be the key driver of brand awareness, community engagement, and pipeline generation through social. You will shape how Flosum shows up online - building meaningful connections with both end users and executives, and turning our social presence into a measurable growth engine.
What You'll Do - Own Flosum's social media strategy end-to-end across LinkedIn, X, YouTube, and emerging platforms. - Drive brand awareness by crafting compelling narratives that position Flosum as a category leader. - Engage at least 500 net-new people into the Flosum ecosystem each month through creative, authentic outreach and content. - Build and execute targeted engagement plans for our top 10,000 priority accounts, ensuring meaningful touchpoints with both practitioners and executives. - Lead thought leadership programs in partnership with our executives, ghostwriting and amplifying high-impact content that resonates with the Salesforce DevOps community. - Design and launch creative contests, campaigns, and community activations that spark conversation and grow our audience. - Generate significant qualified pipeline from social channels, partnering closely with sales and demand gen to convert engagement into opportunities. - Engage daily with users, customers, partners, and executives - making Flosum's social presence feel human, responsive, and indispensable. - Measure, report, and optimize against KPIs including reach, engagement, follower growth, account penetration, and sourced/influenced pipeline.
Requirements What We're Looking For - 4+ years managing social media for a B2B SaaS or technology brand, ideally in DevOps, Salesforce ecosystem, or enterprise software. - Proven track record of building audiences from the ground up and driving measurable business impact - not just vanity metrics. - Strong creative instincts: you can spot a trend, write a sharp post, and build a contest concept that actually gets people talking. - Experience engaging executive audiences and translating technical topics into thought leadership. - Demonstrated ability to source pipeline from social channels and collaborate effectively with sales and demand gen teams. - Data-fluent - comfortable using analytics tools (Sprout, Hootsuite, LinkedIn Analytics, GA4) to inform strategy. - Hungry, scrappy, and ready to make a trajectory-changing impact at a fast-growing company.
Why Flosum Flosum is the leading native Salesforce DevOps platform trusted by enterprises worldwide. You'll join a team where your work is visible, your impact is measurable, and your creativity directly shapes how the market sees us.
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