Director, Data Strategy

Director, Data Strategy - Remote, United States | Wpromote Search For: Close Services Media Award-winning full-funnel marketing solutions across paid, earned, and owned media channels Creative Breakthrough creative built to spark genuine connection and drive measurable performance Data Custom measurement and analytics frameworks that deliver clarity, confidence, and smarter decisions Strategy Holistic strategy that moves fast and drives transformative growth across brand and business Solutions Industry-tailored solutions engineered to accelerate growth, unify marketing efforts, and transform performance B2B Marketing AI Search & GEO Retail and Ecommerce Financial Services Travel and Hospitality Health and Wellness The Care Index™ The debate between love and money is over.

The Care Index translates brand to bottom line, measuring exactly where your brand’s relationship with consumers stands and what it’s worth in revenue. Technology Results Resources Reports In-depth research and industry intelligence uncovering trends, benchmarks, and opportunities shaping marketing’s future Events and Webinars Explore live and on-demand marketing events and webinars to get access to expert insights and full-funnel strategies that will help drive sustainable, measurable growth Guides Expert-built playbooks that break down complex challenges and accelerate smarter marketing decisions Tools Unique, free tools to help you improve your marketing performance across media, creative, and emerging AI opportunities Blog Insights, strategies, and perspectives from Wpromote’s channel experts driving what’s next in digital marketing Challenger Summit Watch every Challenger Summit session and see how forward-thinking marketing leaders push boundaries and augment human intelligence with tech Company About Us Explore what makes Wpromote special and meet the leaders changing the industry for good Diversity & Inclusion Our people-first commitment means championing diverse perspectives and prioritizing equity and inclusion Careers Discover opportunities to grow, innovate, and make a real impact alongside the industry’s most ambitious marketers Partners Strategic partnerships with premier platforms and technologies that amplify performance and unlock competitive advantage News The latest insights, innovations, and announcements shaping Wpromote’s role as a marketing leader Awards Industry recognition celebrating breakthrough work, exceptional results, and leadership in digital marketing excellence Polaris IQ Login Let’s Talk Open Search Popup Home / Careers Director, Data Strategy Remote, United States Full Time Apply Now What We're Looking For The Role We are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote.

You’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drives game-changing performance for clients in a fraction of the time when compared with industry standards. You’ll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services.  You will serve as a trusted advisor to senior clients, driving clarity in how data informs media, creative, and customer decisions, while building scalable frameworks, analytics products, and data pipelines in partnership with cross-functional teams across Product, Engineering, and Client Services.  This role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.  

We offer:   -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more!   The anticipated annual salary for this role will range from $120,000 – $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.   *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship   Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses.

If you see a posting elsewhere that is not reflected on Wpromote.com/careers , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.   #LI-JJ #LI-Remote You Will Be Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.

Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio. Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.

Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies. Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions.

Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products.  Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices.  Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards.  Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.

Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization. You Must Have 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.

Strong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Met