Director, Paid Social

Director, Paid Social - Remote, United States | Wpromote Search For: Close Services Media Award-winning full-funnel marketing solutions across paid, earned, and owned media channels Creative Breakthrough creative built to spark genuine connection and drive measurable performance Data Custom measurement and analytics frameworks that deliver clarity, confidence, and smarter decisions Strategy Holistic strategy that moves fast and drives transformative growth across brand and business Solutions Industry-tailored solutions engineered to accelerate growth, unify marketing efforts, and transform performance B2B Marketing AI Search & GEO Retail and Ecommerce Financial Services Travel and Hospitality Health and Wellness The Care Index™ The debate between love and money is over.

The Care Index translates brand to bottom line, measuring exactly where your brand’s relationship with consumers stands and what it’s worth in revenue. Technology Results Resources Reports In-depth research and industry intelligence uncovering trends, benchmarks, and opportunities shaping marketing’s future Events and Webinars Explore live and on-demand marketing events and webinars to get access to expert insights and full-funnel strategies that will help drive sustainable, measurable growth Guides Expert-built playbooks that break down complex challenges and accelerate smarter marketing decisions Tools Unique, free tools to help you improve your marketing performance across media, creative, and emerging AI opportunities Blog Insights, strategies, and perspectives from Wpromote’s channel experts driving what’s next in digital marketing Challenger Summit Watch every Challenger Summit session and see how forward-thinking marketing leaders push boundaries and augment human intelligence with tech Company About Us Explore what makes Wpromote special and meet the leaders changing the industry for good Diversity & Inclusion Our people-first commitment means championing diverse perspectives and prioritizing equity and inclusion Careers Discover opportunities to grow, innovate, and make a real impact alongside the industry’s most ambitious marketers Partners Strategic partnerships with premier platforms and technologies that amplify performance and unlock competitive advantage News The latest insights, innovations, and announcements shaping Wpromote’s role as a marketing leader Awards Industry recognition celebrating breakthrough work, exceptional results, and leadership in digital marketing excellence Polaris IQ Login Let’s Talk Open Search Popup Home / Careers Director, Paid Social Remote, United States Full Time Apply Now What We're Looking For The Role   We’re looking for a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients.

As a senior leader on the team, you’ll drive strategic client partnerships, solve complex performance challenges, and collaborate closely with experts across paid search, client strategy, creative, analytics, and programmatic to deliver integrated marketing solutions that drive measurable business results. This role is ideal for an experienced paid social leader who thrives in a fast-paced environment and can confidently balance strategic leadership with hands-on expertise.

You’ll identify growth opportunities, connect paid social initiatives to broader business outcomes, mentor and develop team members, and help shape the future of the discipline by leveraging AI, automation, and scalable workflows to elevate performance and efficiency.   At Wpromote, we believe that great work is only possible with great people.

Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.  

We offer:   -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more!   The anticipated annual salary for this role will range from $120,000 – $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.   *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship   Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses.

If you see a posting elsewhere that is not reflected on Wpromote.com/careers , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.   #LI-JL #LI-Remote You Will Be Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability Supporting new business pitches, audits, and account growth opportunities when aligned to business needs You Must Have 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X Experience managing six- to seven-figure monthly paid media budgets A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggress