Director, Digital Audience Engagement

The Director, Digital Audience Engagement will be responsible for leading a small team and working cross-functionally with brand, marketing, communications, product, sales, investment teams, 3rd party agencies and the broader Franklin Templeton business. The incumbent will drive commercial outcomes by championing a fresh approach to strategic messaging and engagement across FIRST initiatives.

- Guide FIRST and our Digital Assets teams in building strategic audience engagement and creative communication plans across earned media, social media, thought leadership, content, events/conferences, digital platforms, campaign planning and more.

- Evolve our key messaging framework, narrative, and strategy to elevate Franklin Templeton and showcase our future-forward thought leadership, as well as our fintech, digital assets, and crypto investing units, and any new innovation programs generated by FIRST.

- Write detailed strategic briefs, with deep audience and category insights, which serve as the north star for each project and the go-to resource for internal and external partners as they produce successful engagement programs.

- Support our sales and business development colleagues as they consider strategic communications and digital engagement in their plans to drive commercial activity, deal flow and AUM generation.

- Partner closely with the Franklin Templeton Global Communications team to drive an earned media, PR and market commentary strategy aligned to key business goals.

- Mentor and lead a team of hands-on managers who will oversee strategies across internal and external communications, social media management, content, creative, web experiences, events, sponsorship, conference planning and more.

- Direct 3rd party creative, PR, events, digital, and social media agencies to produce great work, efficiently and at scale.

- Lead by example and encourage the team and partners to integrate AI tools across communications and digital engagement plans.

- Serve as an expert on next-gen audiences and digital engagement trends, with a particular focus on digital native investors.

- Explore and leverage new digital engagement platforms and produce content programs optimized for emerging channels.

- Build trust and rapport with internal partners across marketing, sales, digital/web, brand, legal and compliance to launch innovative audience engagement programs and communication plans.

- Bachelor's degree or equivalent relevant experience required.

- 10+ years of experience in digital engagement or communications.

- Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.

- Experience with digital engagement and audience growth tools.

- Practical experience applying artificial intelligence in business processes.

- Experience working within regulated industries is preferred.

- Innovative mindset with a willingness to challenge convention.

This is a hybrid role that can be based out of New York City (NY), Short Hills (NJ), Baltimore (MD), Stamford (CT), or Boston (MA).

Franklin Templeton offers employees a competitive and valuable range of total rewards, designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards.

We also offer a comprehensive benefits package, learning resources, career development programs, reimbursement for certain education expenses, paid time off, and a wellbeing program. We expect the annual salary for this position to range between $171,000 - $222,000, depending on location and level of relevant experience, plus discretionary bonus.