Growth Marketer

About the Role We're looking for an AI Growth Marketer: a generalist who orchestrates marketing with the help of AI and keeps pace with the rapid shifts in B2B marketing. This is not a specialist role. You'll work across growth, content, and product marketing.

You'll run campaigns end-to-end. You'll use AI to move faster than traditional marketers. You'll report to the Head of Growth Marketing and work closely with me (Sam, founder).

What You'll Do Campaign Orchestration - Design and run multi-channel campaigns that combine fuel (content, creative) with engine (distribution, channels) from brief to launch to optimization - Execute the details: upload ads, schedule emails, update landing pages, track performance AI-Powered Execution - Use AI tools, workflows, and agents to extend your capabilities - Build automations that save time and scale output - Maintain a high quality bar while moving fast - Train others on AI tools and workflows LinkedIn Flywheel Support - Help boost organic posts with Thought Leader ads - Capture and qualify LinkedIn engagers - Execute follow-up campaigns to warm audiences - Track and report on flywheel performance Growth Infrastructure - Help implement and maintain marketing automation - Build dashboards and reports - Manage webinar and event logistics - Support sales enablement materials Cross-Functional Work - Connect product, sales, and marketing efforts - Translate audience insights into campaigns - Support product launches with GACCS briefs - Jump in wherever needed (that's what generalists do) The Profile We're Looking For π-Shaped Marketer Depth in 2 of the 3 sub-functions, fluency across all 3: Sub-Function Examples Growth/Engine Paid ads, email, outbound, ABM, analytics Content/Fuel Writing, video, social, design basics Product Marketing Positioning, messaging, launches Must-Haves - 2-5 years in B2B marketing (startup or agency preferred) - Hands-on experience running campaigns across multiple channels - Comfortable in ad platforms (LinkedIn, Google), email tools, and CMS - Uses AI tools daily for research, content, and automation - Strong project management skills - Fast learner, scrappy executor - Can work across tools without needing training on each one AI Fluency (Non-Negotiable) - Power user of ChatGPT, Claude, or similar for daily work - Has built basic automations (Zapier, Make, or similar) - Comfortable learning new AI tools quickly - Treats AI as a multiplier, not a novelty AI Marketer DNA - Runs campaigns end-to-end, not just pieces - Partners across functions without being asked - Uses AI to extend capabilities into new areas - Adapts quickly when channels or tactics stop working - High quality bar with scrappy execution Nice-to-Haves - Agency background (used to shipping fast, working across clients) - Experience with Clay, Apollo, or GTM automation tools - Basic design skills (Figma, Canva) - Basic landing page skills (Webflow, Framer) - SEO or content marketing background - Startup experience