Associate Director, Integrated Marketing & Non-Personal Promotion

Job title: Associate Director, Integrated Marketing & Non-Personal Promotion

The Associate Director, Integrated Marketing & Non-Personal Promotion is an integral member of the TZIELD marketing organization and reports to the Senior Director of Patient Marketing & Commercialization Acceleration. This role supports the development and execution of integrated marketing initiatives across healthcare professional (HCP) and consumer audiences to increase awareness, engagement, and appropriate utilization of TZIELD.

The Associate Director will translate brand strategies into impactful customer engagement programs, leveraging insights, analytics, cross-functional collaboration, and agency partnerships to deliver high-quality marketing initiatives. This role will work closely with Marketing, Medical, GTMC, Market Development, Strategic Accounts, Patient Engagement, and other cross-functional partners to ensure aligned and effective execution of TZIELD marketing priorities.

Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

• Support execution of integrated HCP and consumer marketing strategies aligned to TZIELD business priorities and evolving patient opportunities.

• Develop and optimize non-personal promotional initiatives across HCP and consumer audiences, including digital engagement, educational resources, campaigns, and customer communications.

• Partner with internal stakeholders and agency partners to develop, execute, and maintain marketing materials and engagement programs.

• Manage project timelines, deliverables, and cross-functional coordination to ensure successful execution of marketing initiatives.

• Collaborate with GTMC and other enablement partners to support omnichannel execution and delivery of connected customer experiences.

• Gather insights from field teams, customers, market research, and performance analytics to inform optimization of marketing initiatives.

• Support measurement of campaign effectiveness through KPI tracking, analytics, and ongoing performance reviews.

• Partner with Medical, Regulatory, Legal, and Compliance teams to support timely review and approval of marketing materials.

• Support development and execution of launch and indication expansion priorities as needed.

• Partner with training, field, and commercial teams to ensure alignment and effective deployment of marketing initiatives.

• Maintain strong agency partnerships and support management of marketing investments.

• Ensure all activities comply with company policies, SOPs, and regulatory requirements.

• 4+ years of experience in pharmaceutical or biopharmaceutical marketing, sales, commercialization, or related roles.

• Experience supporting integrated marketing campaigns and customer engagement initiatives.

• Strong project management skills with demonstrated ability to manage multiple priorities in a complex environment.

• Experience partnering with cross-functional stakeholders and external agencies.

• Understanding of omnichannel marketing, digital engagement, and customer analytics.

• Experience with Medical, Legal, Regulatory (MLR) review processes.

• Strong communication skills with ability to influence across teams and levels of the organization.

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

• Help shape the future of care for chronic and complex conditions like aT1D, Type 2 diabetes, transplant, and cardiovascular disease.

• Drive meaningful impact at global scale: our medicines reach more than 100 million people each year.

• Be part of a simpler, digital- and AI-powered business that’s rethinking how we work and engage with the world.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen.

So, let’s be those people.