Senior Product Manager 2, Acquisition

We're looking for a Senior Product Manager 2 to own and drive the logged-out experience across landing pages and marketing tools, one of the highest leverage surfaces for customer acquisition at The Farmer's Dog.

In this role, you will take ownership of a critical part of the customer journey, working across teams to define opportunities, shape strategy, and drive execution. You will operate with a high degree of autonomy in an ambiguous environment, gathering context from across the organization, synthesizing inputs, and translating them into clear, actionable plans.

The right person seeks out information, forms thoughtful points of view, and turns incomplete inputs into structured approaches that teams can execute against. You are comfortable making decisions with imperfect data, moving quickly, and creating clarity so work can progress effectively.

- Define and Structure the Problem Space: Define and structure ambiguous problem spaces, translating company goals into clear product opportunities.

- Own Initiatives End to End: Drive initiatives from framing through execution, scoping out the work, ensuring it's sequenced and moves forward without bottlenecks.

- Drive Data-Informed Conversations: Analyze and interpret data, and use it to develop clear points of view taking into consideration customer insights and business context to drive decision making. Synthesize inputs across groups into clear decisions, tradeoffs, and next steps.

- Collaborate Effectively: Proactively align cross-functional partners through working sessions and direct collaboration, not just group meetings.

- Communicate Context and Progress: Communicate context, progress, and outcomes in a way that keeps stakeholders informed and unblocked.

- Make Decisions With Imperfect Information: Make decisions with imperfect information, balancing speed and rigor based on the problem at hand.

- Drive Clarity: Create structure where it does not exist, including frameworks, artifacts, and processes that improve how the group operates.

- You're an experienced product manager. You have 6+ years of product management experience, with a track record of shipping tools and experiences that genuinely improved customer's lives.

- You are a strong problem solver who can break down complex problems and identify the highest-impact path forward.

- You turn inputs into outputs, synthesizing information into clear, structured recommendations that drive action.

- You are highly organized and detail-oriented, able to manage multiple workstreams while maintaining clarity and momentum.

- You are an effective communicator who can distill complexity into simple, compelling narratives that drive alignment and decisions.

- You build strong cross-functional relationships and proactively gather the context needed to move work forward.

- You operate with a bias for action, making decisions, shipping quickly, and iterating based on what you learn.

- You create clarity for others by structuring problems, defining plans, and enabling teams to execute effectively.

- You elevate the team by reducing friction, unblocking progress, and helping others do their best work.