Job Description
The Opportunity: The Games Brand Creative team is seeking a highly skilled Senior Brand Designer to support some of the most iconic games in the world including UNO, Pictionary, Magic 8 Ball, Phase 10 and more! This role is ideal for a strong conceptual and executional designer with deep experience in key art development, brand systems, and graphic design.
The Senior Brand Designer will play a critical role in building compelling visual storytelling across global campaigns and consumer touchpoints, while helping define and maintain brand guidelines. This is a hands-on design role requiring a high level of craft, strong typography and composition skills, and the ability to art direct external vendors and agency partners to ensure excellence and brand consistency.
What Your Impact Will Be: Key Responsibilities
- Design and develop key art systems for global campaigns, product launches, and franchise initiatives.
- Translate brand strategy into compelling, consumer-centric visual solutions across retail, digital, social, packaging, and experiential.
- Develop, evolve, and enforce brand guidelines and visual identity systems.
- Ensure cohesive and consistent visual execution across all consumer touchpoints.
- Prepare production-ready files and oversee asset development to ensure quality, accuracy, and adherence to brand standards.
- Collaborate cross-functionally with Marketing, Packaging, Product Design, Content, and Global teams to set brand guidelines and bring campaigns to life.
- Manage multiple projects simultaneously while maintaining high creative standards and meeting timelines.
Qualifications
What We’re Looking For: Experience & Education
- 5-7+ years of experience in graphic design or brand design (agency or in-house)
- Demonstrated experience working on consumer brands, entertainment, or lifestyle categories preferred
- Bachelor’s degree in Design, Graphic Design, Advertising, or related field (BFA preferred)
- This role is an opportunity to contribute to a globally recognized brand, elevate visual storytelling, and create compelling creative that connects with kids, collectors, and fans worldwide. If you are passionate about design excellence and excited to help shape the future of Mattel Games, we’d love to meet you. Technical Proficiency
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required)
- Proficiency in Microsoft applications- Word, Excel, PowerPoint and other presentation building tools.
- Experience in print and digital design; social or experiential experience a plus.
- Familiarity with AI tools (e.g., ChatGPT, Adobe Firefly) to support creative development.
- Experience with motion and presentation tools (After Effects, Figma, Keynote, or similar) a plus
- Strong understanding of print production and digital asset specifications Skills & Experience
- Strong conceptual thinker with the ability to translate insights into powerful visual storytelling.
- Exceptional graphic design skills with expertise in typography, layout, color theory, and composition.
- Proven experience developing key art and campaign visual systems for consumer brands.
- Experience building and maintaining comprehensive brand guidelines.
- Detail-oriented with a strong eye for craft and consistency.
- Thrives in a fast-paced, matrixed organization. Core Capabilities
- Key art development
- Brand identity systems and guideline creation
- High-volume graphic design execution
- Production and asset development across print and digital
- Integrated campaign support (retail, digital, social, experiential)
- Cross-functional collaboration This role is an opportunity to contribute to a globally recognized brand, elevate visual storytelling, and create compelling creative that connects with kids, collectors, and fans worldwide. If you are passionate about design excellence and excited to help shape the future of Mattel Games, we’d love to meet you. *The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys.
We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.