Senior Manager, Digital CX & Campaign

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.

Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech.

And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

The Senior Manager, Digital CX & Campaign (Digital Marketing) will lead the strategy, planning, execution, and optimization of digital creative and content strategy across key channels. This role is responsible for translating business priorities into compelling, measurable digital activations that drive awareness, engagement, traffic, conversion, and customer retention.

This individual will serve as a strategic partner across Marketing, Creative, E-Commerce, Retail, Social, and Media to ensure campaigns are delivered with excellence, aligned to brand standards, and optimized for performance. The ideal candidate is both a strategic thinker and hands-on campaign leader with strong digital expertise, analytical rigor, and the ability to manage multiple priorities in a fast-paced, high-growth environment.

• Lead the end-to-end digital campaign strategy across key launches, seasonal moments, commercial priorities, and brand activations
• Develop integrated digital campaign plans across all customer touchpoints in close partnership with cross-functional partners and Global partners
• Define content strategies that drive performance across platforms: Paid Social (Instagram, TikTok), Amazon, and Retailer.com environments
• Own campaign briefing, timelines, channel planning, asset needs, launch readiness, and post-campaign reporting
• Ensure all campaigns reflect brand guidelines, commercial objectives, and customer experience standards.
• Stay informed on digital marketing trends, platform updates, consumer behavior, and competitive activity.

• Develop content strategies for retailer.com (Amazon, Sephora.com, Ulta.com, etc) that convert — including PDP strategy, A+ content direction, and platform-specific storytelling frameworks

• Partner with the copywriter and creative teams to develop PDP copy and ensure SEO/AI discoverability, keyword strategy, and platform-specific content requirements are embedded at the campaign strategy stage
• Stay ahead of platform changes, algorithm updates, and emerging content formats; translate those into strategic recommendations before they become reactive fixes

• Ensure e-commerce content is aligned with global campaign strategy while meeting the specific performance requirements of each retail environment
• Champion a test-and-learn approach, including A/B testing, audience segmentation, personalization, and performance experimentation
• Lead reviews & ratings strategy and optimizations based on brand & commercial priorities and gaps, in partnership with external agencies

• Work cross-functionally with global and NA brand, creative, media, and retail teams to ensure digital strategy is integrated from the earliest stage of campaign development and flawless execution.
• Build activation toolkits, playbooks, and guidance that make it easy for regional teams to execute global strategy at the local level

• Manage and mentor junior team member(s), supporting their development and day-to-day work.

• 6+ years of experience in digital marketing, digital campaigns, e-commerce marketing, performance marketing, or a related field.
• Experience managing integrated digital campaigns across multiple channels.
• Proven ability to lead cross-functional workstreams and influence stakeholders at multiple levels.
• Strong analytical skills with experience using campaign performance data to drive decisions.
• Deep fluency in platform content ecosystems: TikTok, Instagram, YouTube, Amazon — including how each platform's algorithm rewards and surfaces content
• Strong working knowledge of SEO, Amazon search, and e-commerce content best practices (PDP, A+ content, keyword strategy)
• Experience working within or alongside global organizations; comfortable collaborating across time zones and cultures
• Excellent project management, communication, and presentation skills.
• Ability to balance strategic thinking with hands-on execution.
• Experience managing direct reports or cross-functional partners preferred.
• Beauty, retail, luxury, consumer goods, or e-commerce experience is a plus.

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

• Generous staff discount to use on all products
• Medical, dental, and vision benefits
• Commuter Benefits (Pre-tax)
• Flex Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with Company match
• Paid Time Off
• Birthday PTO

**Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting**

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.

• 6+ years of experience in digital marketing, digital campaigns, e-commerce marketing, performance marketing, or a related field.
• Experience managing integrated digital campaigns across multiple channels.
• Proven ability to lead cross-functional workstreams and influence stakeholders at multiple levels.
• Strong analytical skills with experience using campaign performance data to drive decisions.
• Deep fluency in platform content ecosystems: TikTok, Instagram, YouTube, Amazon — including how each platform's algorithm rewards and surfaces content
• Strong working knowledge of SEO, Amazon search, and e-commerce content best practices (PDP, A+ content, keyword strategy)
• Experience working within or alongside global organizations; comfortable collaborating across time zones and cultures
• Excellent project management, communication, and presentation skills.
• Ability to balance strategic thinking with hands-on execution.
• Experience managing direct reports or cross-functional partners preferred.
• Beauty, retail, luxury, consumer goods, or e-commerce experience is a plus.

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed. About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.

Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech.

And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

The Senior Manager, Digital CX & Campaign (Digital Marketing) will lead the strategy, planning, execution, and optimization of digital creative and content strategy across key channels. This role is responsible for translating business priorities into compelling, measurable digital activations that drive awareness, engagement, traffic, conversion, and customer retention.

This individual will serve as a strategic partner across Marketing, Creative, E-Commerce, Retail, Social, and Media to ensure campaigns are delivered with excellence, aligned to brand standards, and optimized for performance. The ideal candidate is both a strategic thinker and hands-on campaign leader with strong digital expertise, analytical rigor, and the ability to manage multiple priorities in a fast-paced, high-growth environment.

• Lead the end-to-end digital campaign strategy across key launches, seasonal moments, commercial priorities, and brand activations
• Develop integrated digital campaign plans across all customer touchpoints in close partnership with cross-functional partners and Global partners
• Define content strategies that drive performance across platforms: Paid Social (Instagram, TikTok), Amazon, and Retailer.com environments
• Own campaign briefing, timelines, channel planning, asset needs, launch readiness, and post-campaign reporting
• Ensure all campaigns reflect brand guidelines, commercial objectives, and customer experience standards.
• Stay informed on digital marketing trends, platform updates, consumer behavior, and competitive activity.

• Develop content strategies for retailer.com (Amazon, Sephora.com, Ulta.com, etc) that convert — including PDP strategy, A+ content direction, and platform-specific storytelling frameworks

• Partner with the copywriter and creative teams to develop PDP copy and ensure SEO/AI discoverability, keyword strategy, and platform-specific content requirements are embedded at the campaign strategy stage
• Stay ahead of platform changes, algorithm updates, and emerging content formats; translate those into strategic recommendations before they become reactive fixes

• Ensure e-commerce content is aligned with global campaign strategy while meeting the specific performance requirements of each retail environment
• Champion a test-and-learn approach, including A/B testing, audience segmentation, personalization, and performance experimentation
• Lead reviews & ratings strategy and optimizations based on brand & commercial priorities and gaps, in partnership with external agencies

• Work cross-functionally with global and NA brand, creative, media, and retail teams to ensure digital strategy is integrated from the earliest stage of campaign development and flawless execution.
• Build activation toolkits, playbooks, and guidance that make it easy for regional teams to execute global strategy at the local level

• Manage and mentor junior team member(s), supporting their development and day-to-day work.