Marketing Manager, TCG & Pop Culture

We are seeking a Marketing Manager to drive execution across GTM and product marketing initiatives for our TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games. This role is responsible for bringing strategy to life and owning campaign execution, product launches, partner activations, and day-to-day performance optimization.

This individual should have strong familiarity with the TCG ecosystem (especially Pokémon) and a deep understanding of collector behavior, paired with the ability to operate with speed, precision, and cross-functional coordination.

You'll report to the Senior Director of PSA Marketing and work from our Santa Ana or Jersey City office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration.

If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.

- Execute integrated GTM campaigns across digital, lifecycle, partnerships, and community channels

- Support end-to-end product launches, including timelines, asset development, channel orchestration, and post-launch optimization

- Translate strategic briefs into clear execution plans with defined deliverables and deadlines

- Manage campaign calendars and ensure alignment across internal teams

- Support development and refinement of product positioning, messaging, and value propositions

- Work directly with cross-functional teams to develop marketing assets (emails, landing pages, social, paid media, etc.)

- Partner with Product and Operations to ensure accurate and timely communication of product updates

- Maintain strong awareness of TCG trends, release cycles, and collector sentiment-especially within Pokémon

- Execute against key moments in the TCG calendar (set releases, events, market spikes)

- Support expansion efforts across comics, magazines, and video games through targeted campaigns

- Track and report on campaign performance (conversion, submissions, CAC, engagement)

- Identify optimization opportunities and implement test-and-learn strategies

- Maintain dashboards and reporting to inform ongoing GTM improvements

- Act as a central execution hub across Product, Growth, Creative, Brand, and Ops teams

- Manage timelines, dependencies, and deliverables across stakeholders

- Ensure high-quality, on-time delivery of all marketing initiatives

- Strong knowledge of TCG, with a preference for hands-on experience in Pokémon and card collecting

- Proven ability to execute integrated marketing campaigns across multiple channels

- Highly organized with strong project management skills and attention to detail

- Ability to manage multiple workstreams in a fast-paced environment

- Data-driven mindset with experience tracking and optimizing campaign performance

Salary Range: The salary range for this position is $110,000-$145,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

- Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision

Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits

- 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals

- Vacation: All salaried employees are eligible for flexible time-off

- Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays

- Employee Discounts: Employees receive discounts on select grading services for approved submissions

- Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs

- Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment.

If you suspect fraud, please reach out to jobs@collectors.com.

If you require an accommodation to apply or interview with us due to a disability or special need, please email people@collectors.com .