PPC Strategist (Paid Media)

We are looking for a PPC Strategist to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics. Role &

Responsibilities: - Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts. - Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs. - Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution. - Conduct deep-funnel analysis - CPC, CPM, CPA, CPL - down to the keyword level, and translate findings into actionable recommendations. - Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch. - Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency. - Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals. - Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Requirements: - Bachelor's degree in Marketing or equivalent business experience. - 3-5 years of hands-on experience managing PPC campaigns at scale, working independently. - Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end - account structure, budget ownership, and testing frameworks. - Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision. - Experience managing budgets exceeding $2Mil - Prior experience in a regulated industry (financial services, mortgage, insurance) preferred. - Comfortable operating with full autonomy in a fast-paced environment with minimal oversight The annual salary for this position is $80,000-$120,000 Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply.

We offer an extensive compensation package.

Benefits include: - Vacation - Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service. - Paid Sick Time - 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed. - 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday) - Multiple PPO Medical Plans, as well as HDHP eligible plan. - Dental Coverage - Vision Coverage - Company Paid Life Insurance - 401K with a generous employer match - Additional Benefits including - Optional Life, FSA, Pet Insurance etc. - Free Legal Services - Employee Loan Program