Senior Director US Omnichannel/ Digital Engagement

What You'll Do: Next Generation Omnichannel Lead the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models by championing the use of Decision Engines to deliver personalized Next Best Actions across content, channel, cadence, and customer touchpoints Define and operationalize new ways of working that leverage predictive analytics and real-time insights, ensuring marketing teams shift from static planning to adaptive execution with measurable outcomes tied to engagement quality and business impact Drive organizational adoption of omnichannel orchestration powered by automation and modular content-owning governance, training, and performance frameworks that enable speed, compliance, and scalability while fostering a culture of continuous optimization Brand, TA, Cross Functional, Agency Partnership Lead the Omnichannel Transformation across the Omnichannel team and the brands: Drive the evolution of our commercial model toward a fully integrated, AI-enabled Omnichannel approach that redefines customer engagement Oversee Omnichannel team to drive strategy and execution across multiple TAs/Brands aligning cross-functional teams to deliver a unified customer experience aligned to our 3-year roadmap In addition to leading the team, serve as a single primary contact to a key TA/Brand driving Omnichannel/Digital strategy/End-to-End (E2E) execution -guiding strategy, customer journey and campaign planning, digital execution and customer experience design.

Ensure Media plan is well integrated Engage and influence executive stakeholders (e.g., NALT) to secure strategic alignment, foster collaboration, and accelerate enterprise-wide Omnichannel/Digital transformation initiatives Lead the team as follows including your own TA/Brand ownership Transform ways of working and ensure consistency of output Co-create omnichannel strategies that align with Brand positioning, target audience needs, market dynamics, and promotional goals Collaborate with cross functional omnichannel teams (Media, Operations, Capabilities/Change Management, Measurement) & IT to ensure best in class planning and implementation ensuring business requirements are prioritized within the SAFE agile processes Partner with cross-functional stakeholders (PRC, Privacy, Regulatory, IT, Field, Patient Services) to align on support needed and cross functional opportunities Provide guidance rooted in data, market insights and emerging capabilities through regular engagement planning sessions with Brand teams, delivering Omnichannel/Digital insights, campaign performance results, and optimization recommendations Facilitate regular planning sessions with Brand teams to align on campaign goals, content strategy, and KPI targets Ensure orchestration is consistent with Brand funnels - from awareness through engagement-while enabling agility in response to insight shifts Ensure agency adherence to Biogen enterprise Omnichannel/Digital ecosystem Champion tagging, measurement, and insight readiness Omnichannel/Digital Enablement Lead, mentor, upskill Omnichannel team through the transformation journey; define optimal ways of working with the brands Redefine Omnichannel execution from omnichannel tactics to experience architects enabled through AI Provide leadership on key digital channels, content, measurement needed by the Brand Drive the design of omnichannel/digital playbooks and SOPs, ensuring consistency and scalability across markets Responsible for driving strong partnerships - within BIO and externally to BIO- to align and document ways-of-working to optimally embed Omnichannel/Digital capabilities Digital Platforms & Operational Leadership Be an expert with the Biogen MarTech ecosystem to ensure programs can be executed and measured with excellence Be champion of both Decision and Activation Engines to help guide Omnichannel to next generation Be the overall champion of the Brands driving adoption, with support of our Omnichannel capabilities function, of Biogen's Omnichannel capabilities Design the process for the team - translating strategy into business requirement documents for the operations team Working with the Omnichannel Capabilities team, ensure campaigns are implemented accurately, compliantly and on time.

Manage across team Digital Fluency/Innovation/AI Possess a deep understanding of the next generation of Omnichannel using AI driving next best actions with customer, content, cadence and channel. Stay ahead of digital industry trends including AI-enabled marketing, next-best-action, personalization and emerging patient/HCP engagement channels Performance & Continuous Improvement Lead for Team Take E2E accountability for the performance of omnichannel campaigns ensuring they meet Brand objectives Work closely with Customer Analysts to interpret key action rates, impact and adjust strategies accordingly Promote a focus on measuring and sharing results to grow cross Brand knowledge and impact Monitor campaign performance dashboards and lead Omnichannel/Digital optimization discussions with Brands (with Decision Sciences) Ensure tagging, tracking, and reporting requirements are in place from the outset of planning

Who You Are: You are a Transformational Omnichannel Leader and team leader. Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail.

You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.

Qualifications: Required Skills: Minimum of 12+ years' Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech. Experience in driving Next Generation Omnichannel; becoming the Brand experience architect with the inclusion of an AI Decision Engine; lead team accordingly Ability to manage and influence senior level executives Proven experience in the strategy and execution of next generation Omnichannel with AI as the foundation Education: BA/BS required, MBA preferred #LI-KK1 Job Level: Management Additional Information The base compensation range for this role is: $234,000.00-$322,000.00 Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to: Medical, Dental, Vision, & Life insurances Fitness & Wellness programs including a fitness reimbursement Short- and Long-Term Disability insurance A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) Up to 12 company paid holidays + 3 paid days off for Personal Significance 80 hours of sick time per calendar year Paid Maternity and Parental Leave benefit 401(k) program participation with company matched contributions Employee stock purchase plan Tuition reimbursement of up to $10,000 per calendar year Employee Resource Groups participation Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.

Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence.

Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

Read on to learn more about Biogen. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

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We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.

Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence.

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