Product Marketing Manager, Agent & Application Experiences

- Own the end-to-end product marketing strategy for Agent Studio and Alteryx's MCP Server, defining positioning, messaging, and go-to-market plays that articulate how Alteryx serves as the business logic backbone for agentic AI systems.

- Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams that demonstrate how Agent Studio and MCP Server enable governed, scalable automation at the enterprise level.

- Partner with Product Management to shape the agentic AI roadmap narrative, translating headless AYX capabilities and workflow orchestration features into compelling customer-facing stories.

- Build launch plans, sales enablement materials, and technical content for new Agent Studio and MCP Server capabilities, equipping GTM teams to drive trial and adoption.

- Monitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling-surfacing insights that sharpen positioning and battlecard strategies.

- Represent Alteryx in conversations with agentic AI ecosystem partners, positioning our platform as a trusted integration layer within broader AI orchestration architectures.

- Own the go-to-market strategy for App Builder, positioning it as the fastest, most governed path for analysts and workflow builders to deploy Alteryx solutions as shareable, scalable business applications.

- Develop messaging that speaks to both builders (analysts, data engineers) and application consumers (line-of-business leaders, IT stakeholders) who depend on App Builder's no-code/low-code application layer.

- Create launch and enablement materials for App Builder updates, ensuring Sales, Partner, and Customer Success teams can confidently articulate value and competitive differentiation.

- Identify and develop customer champions who have built high-impact applications, turning their stories into case studies, event presentations, and community content.

- Partner with Platform PMM to ensure App Builder is consistently woven into the broader Alteryx One narrative and agent-ready application story.

- Define and maintain the positioning and messaging framework for Auto Insights, articulating its differentiated value in delivering automated, actionable intelligence without requiring data science expertise.

- Develop use-case-driven content-including demos, customer stories, blog posts, and sales decks-that illustrates Auto Insights' business impact across key industries and buyer personas.

- Partner with Demand Generation to build pipeline campaigns highlighting Auto Insights' capabilities in automated analysis, anomaly detection, and natural language storytelling.

- Build early positioning and messaging for AI Skills as the portfolio evolves, partnering closely with Product to define the narrative ahead of general availability.

- Work with Customer Success and Product to identify highest-value adoption moments and build programs that accelerate feature discovery and stickiness across the portfolio.

- Develop and maintain a cohesive Agent & Application Experiences portfolio narrative that connects Agent Studio, MCP Server, App Builder, Auto Insights, and AI Skills into a unified, differentiated story about enterprise agentic AI.

- Lead thought leadership programs-including executive content, event keynotes, analyst briefings, and partner narratives-that position Alteryx as a leader in enterprise AI orchestration and intelligent automation.

- Partner with Product Strategy and Corporate Marketing to integrate Agent & Application messaging into company-level positioning, campaign themes, and brand storytelling.

- Define and track adoption, awareness, and revenue metrics for the portfolio, delivering regular insights and recommendations to senior leadership.

- Act as the internal intelligence hub for agentic AI market trends, competitive moves, and customer sentiment-synthesizing inputs from analysts, customers, sales, and community to continuously sharpen strategy.

- Develop a comprehensive enablement curriculum for Agent & Application Experiences, including positioning guides, competitive battlecards, discovery question frameworks, and objection handling playbooks.

- Partner with Revenue Enablement to deliver training programs that build seller confidence in articulating AI agent and application value propositions.

- Create and maintain customer-facing demo assets, solution briefs, and ROI frameworks that support the full sales cycle from awareness through close.

- Engage regularly with field teams-including AEs, SEs, and Partners-to gather feedback on messaging effectiveness and continuously evolve materials based on real-world conversations.

- 7+ years of product marketing experience in a B2B SaaS environment, with significant experience marketing AI, automation, analytics, or data platform products.

- Demonstrated ability to build and execute go-to-market strategies for complex, technical products across multiple personas and market segments.

- Deep understanding of the enterprise AI, agentic automation, or analytics market landscape-including key competitors, analyst perspectives, and buyer dynamics.

- Exceptional messaging and storytelling skills; ability to translate sophisticated agentic AI and workflow automation capabilities into clear, compelling narratives for both business and technical audiences.

- Track record of collaborating effectively with Product Management, Sales, Customer Success, and Demand Generation teams in a fast-paced environment.

- Experience with launch planning, sales enablement, and analyst relations for enterprise software products.

- Comfortable working with product usage data, pipeline metrics, and campaign analytics to measure impact and guide strategy.

- Genuine curiosity about AI agents, orchestration frameworks, and enterprise automation-you stay current on emerging trends and bring strong points of view into your work.

- Experience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantage.

The base salary range for this role in the United States is $140,000 - $185,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.

In addition to base pay and bonus eligibility, this role includes: