Beckman Coulter Diagnostics

Senior Director Global Marketing

Full-time · Waltham, MA
✓ Verified live on the employer's own system · added 4 days ago
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Senior · 15+ yrs exp

Requirements

Education: Bachelor's degree or related field

Experience: 15+ years

Skills & tools

MarketingOperationsManagementSEOTeam LeadershipProcess ImprovementFinancial AnalysisMBA

Benefits — mentioned in this posting

Paid time offHealth, dental & vision401(k) / retirementBonus / commission
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Full job description

We currently offer the following position in our office in Boston

Boston Innovation Hub, 230 city point, 230 3rd avenue, 4th Floor, Waltham, MA 02451

Senior Director Global Marketing Leica Microsystems

Come join a fantastic team!

We are seeking a visionary and strategic Senior Director, Global Marketing to lead our global marketing initiatives and make Marketing a highly differentiated and sustainable competitive advantage. This pivotal role is essential for driving customer engagement, and above-market revenue growth across all our businesses and regions through innovative strategies and disciplined execution. You will be part of a broad international Commercial team reporting to Senior Vice President Commercial Operations and managing a global Marketing organization.

KEY RESPONSIBILITIES
  • Build and execute the global marketing strategy and annual operating plan aligned to company strategy, with clear priorities, KPIs, and governance.
  • Drive market and customer insight (segmentation, VOC, competitive intelligence) to identify growth opportunities and guide portfolio choices.
  • Lead global demand generation and campaign engine (incl. regional localization) to deliver pipeline targets and improve lead-to-opportunity conversion.
  • Oversee digital marketing performance across channels (SEO/SEM, marketing automation, email, paid media, web)
  • Build, mentor, and lead a high-performing global marketing organization; deploy Danaher Business System tools to drive continuous improvement and measurable outcomes.
  • Manage the global marketing budget & operations
  • JOB PROFILE

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA/advanced degree preferred. Life Sciences background (e.g., Biology/Biochemistry) a plus.
  • 15+ years of senior marketing/commercial leadership in Life Sciences, with demonstrated delivery of global go-to-market strategies and growth results.
  • Strong expertise in demand generation, campaign management, segmentation, and pipeline analytics; hands-on with KPI design and performance management.
  • Deep knowledge of digital marketing and marketing technology (including punchout systems, SEO/SEM, paid media, web, email/automation, content), with a test-and-learn approach.
  • Proven ability to lead and scale global teams (minimum of 25 globally located) in matrixed environments; experience driving organizational transformation and continuous improvement.
  • Strong financial acumen: planning, forecasting, budgeting, and ROI-based resource allocation.
  • Experience partnering with product management and sales to translate portfolio strategy into execution.

The annual salary range OR the hourly range for this role is $230,000 to $280,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Leica Microsystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Shape the Future with Us!

At Leica Microsystems, we have been shaping the future for over 175 years with groundbreaking optical and digital solutions. With a culture rooted in customer focus, innovation, and teamwork, we lead the market in microscopy, imaging, and analysis, unveiling the invisible and empowering our customers to build a better, healthier world.

Joining Leica Microsystems means contributing to scientific discoveries and supporting surgeons in making critical decisions. Our advanced microscopes and AI-based image analysis solutions enable users to gain profound insights into development and engineering challenges. Here, you will work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of what’s possible.

Learn about the Danaher Business System which makes everything possible.

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This posting was published by Beckman Coulter Diagnostics on their own careers system and is shown here with a direct link to apply there. Employers: for corrections or removal, contact jobs@veritahire.com.