Principal Product Marketing Manager, PLM

What You'll Do Strategic Messaging & Positioning Develop differentiated messaging and positioning for key areas of PTC's PLM portfolio that resonate with engineering leaders, IT decision-makers, and C-suite executives across target industries (Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech).

Collaborate with product marketing teammates to build cross-portfolio solution narratives that articulate the value of PLM in the context of PTC's broader technology ecosystem - including integrated product engineering, digital thread, and AI-driven workflows. Go-to-Market Execution Drive GTM strategy and execution for PLM product launches, feature releases, and platform milestones within your focus areas - from positioning and campaign themes to launch readiness and post-launch optimization.

Partner with Growth Marketing and Demand Generation to develop campaign strategies that drive pipeline acceleration and customer engagement across industry verticals and geographies. Competitive & Market Intelligence Conduct deep competitive analysis and market research to inform positioning, identify whitespace opportunities, and equip the organization with actionable intelligence on market shifts, buyer behavior, and competitive threats.

Serve as a key PLM market expert within PTC - engaging with analysts (Gartner, IDC, Forrester), press, and industry influencers to strengthen PTC's market position. Sales Enablement & Customer Advocacy Design and deliver high-impact sales enablement materials - battle cards, solution guides, competitive comparisons, and presentation assets - that equip sellers to win in your focus areas.

Develop buyer personas, buying journey maps, and customer proof points that accelerate deal velocity and improve win rates. Cross-Functional Collaboration Partner with Product Management to translate roadmap capabilities into market-facing value propositions and ensure customer and market insights flow back into product strategy.

Work closely with Industry Advisors, Solutions Marketing, and Customer Success to ensure PLM narratives are grounded in real-world customer outcomes and aligned with industry-specific GTM motions. Collaborate with fellow product marketers on the PLM team and across the portfolio to ensure consistency, share best practices, and deliver cohesive messaging to the market.

What You Bring Must-Have 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software - with significant depth in PLM, engineering software, or adjacent manufacturing technology domains. Deep PLM domain expertise. You understand the PLM landscape - the technology, the buyers, the competitive dynamics, and the industry workflows.

Ideally, you've worked at a PLM software vendor or in a PLM-adjacent role at a discrete manufacturer. Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets - not just feature/function marketing, but narrative-level storytelling that moves markets. Experience with portfolio-level and solution-level marketing - you can zoom out from a single product to craft integrated solution stories that connect across a technology portfolio.

Track record of influencing without authority - you've partnered with product leaders, sales executives, and senior marketers to drive alignment and outcomes across complex organizations. Strong analytical skills - comfortable synthesizing market data, customer insights, competitive intelligence, and business metrics into actionable marketing strategy.

Exceptional communication skills - written, verbal, and visual. You can build a compelling executive presentation, write a crisp analyst brief, and deliver a persuasive product narrative to a room of senior leaders. Bachelor's degree in Marketing, Business, Engineering, or a related field.

Nice-to-Have MBA or advanced degree. Demonstrated experience leveraging AI and generative AI tools to accelerate product marketing workflows - from market research and competitive analysis to narrative development, content creation, and campaign optimization. We're looking for someone who sees AI not just as a topic they market, but as a tool that transforms how they work.

Experience marketing cloud/SaaS transformation of traditionally on-premise enterprise software. Familiarity with adjacent technology domains - CAD, ALM, Simulation, IoT, SLM - and how they intersect with PLM. Background in one or more target industries: Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech.

Experience with analyst relations (Gartner, IDC, Forrester) and competitive benchmarking frameworks. Hands-on experience with PLM platforms (Windchill, Teamcenter, Enovia, Arena, or similar).

Compensation (CIP) PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $131,000 - 170,500. The salary range reflects a good-faith estimate of compensation at the time of posting.

Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock.

Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy.

All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions. For more information about PTC's comprehensive benefits, please visit our Careers Page. Applications will be accepted on an on-going basis.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work.

Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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