Director, Category Management (Walmart)

We're looking for a hands-on operator who thrives in a fast-paced environment and can build credibility with both internal stakeholders and Walmart merchant teams.

- Serve as a credible, insights-led category partner to Walmart, delivering unbiased recommendations that drive growth across the total baby and toddler category - Mine a broad set of data sources (e.g., Walmart Scintilla, Nielsen IQ, Circana, Numerator) to uncover category performance trends, evolving shopper behaviors, and untapped growth opportunities - Distill complex datasets into clear, compelling strategies across assortment, shelf, pricing, and promotions - with the full category in mind, not just Frida's portfolio - Own the development and ongoing maintenance of physical and virtual planograms using JDA/Blue Yonder, grounded in shopper-centric merchandising principles - Build strong working relationships with Walmart's Buying, Space Planning, and Site Merchandising teams to drive aligned and effective execution of category initiatives - Stay ahead of the competitive landscape through regular in-store and online analysis, using findings to pressure-test and evolve category strategies - Track key category metrics including market share, velocity, distribution, and incrementality, and communicate performance updates to senior leadership on a regular cadence

- Bachelor's degree in business, marketing, analytics, or related field - 5+ years of direct Walmart experience in category management, shopper insights, or sales analytics - Proficiency with syndicated data platforms such as Walmart Scintilla, Nielsen, or Circana - Strong analytical skills with the ability to translate complex data into clear, actionable recommendations - Exceptional communication and presentation skills; comfortable presenting to senior-level merchants - Highly self-directed with a strong sense of ownership - this is a hands-on, individual contributor role - Experience with planogram software (e.g., JDA/Blue Yonder, Apollo)

Frida is an organization that values collaboration and community. As the Director, Category Management (Walmart), you will work closely with Sales & Sales Planning, Brand Management and others.