Sr. Director, Product Marketing

We're seeking a Senior Director of Product Marketing to lead how Blueprint communicates what we build - and why it matters. Blueprint is scaling quickly across supplements, nutrition, and health tech, and we're building toward major new categories. This role will sit at the intersection of Product, Growth, Content, Creative, and Science to define our product narratives, messaging frameworks, and go-to-market strategy.

You will own product marketing end-to-end: positioning, launches, messaging, customer insight, and product storytelling across the entire portfolio. This is a high-leverage leadership role with the opportunity to define the next era of human.

Requirements Position

Responsibilities: - Own Blueprint's product positioning and messaging across all product lines - Lead go-to-market strategy for new product launches and major product iterations - Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives - Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication - Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims - Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration - Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions. - Manage and grow a product marketing team over time (hire, develop, set standards) - Ensure all product storytelling reinforces Blueprint's credibility, precision, and mission

Basic

Qualifications: - 10+ years of experience in product marketing, brand marketing, or growth marketing - Proven experience owning and launching consumer products with measurable business impact - Strong storytelling skills (landing pages, product pages, campaigns, narrative docs) - Experience working cross-functionally with Product, Creative, Growth, and leadership teams - Strong analytical thinking and ability to tie messaging decisions to performance outcomes - Ability to operate in a fast-paced environment with high standards and minimal bureaucracy Preferred Skills: - Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharma, biotech) - Experience in health, health tech, or pharma - Experience in DTC subscription or ecommerce businesses - Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language - Experience building or scaling product marketing teams and launch processes Benefits Salary Range: $220-290k + equity + benefits