Growth Marketing Lead

the opportunity we're going after, or the technical problems we're solving.

- High Agency: You identify what matters, take it on, and own outcomes.

- Exceptional Collaboration: Build high-trust partnerships that make team members want you on hard projects.

- Critical Thinking: Find the real question beneath the surface one, weigh alternatives, and show clear judgment under uncertainty.

- Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company. You've owned a growth number and hit it.

- Think in systems and loops, not tasks and tickets. You'd rather build a workflow that runs itself than execute the same campaign twice.

- Have shipped systems in production, not demos. Real workflows that ran on their own, handled edge cases, and got better over time. Not aspirational.

In use.

- Have written copy and produced creative that actually performs. Hooks that beat controls. Landing pages that converted.

Strong opinions on what makes ad creative work, line-level.

- Own attribution and the read on what's working. You can build, defend, and update a model that ties spend to incremental business outcomes. You know when last-click is lying to you.

- Are fluent across the modern AI stack without being religious about any of it. LLMs, no-code/low-code, agents, evals, workflow orchestration. You pick the right tool for the job and move on.

- Experiment fast and cheap. Tight feedback loops over big launches. High failure rate is fine when you learn quickly and ship the next thing.

- Operate hands-on. You sit at the keyboard with the tools open. You ship work yourself, not through a team.

- Move in days and weeks, not quarters. You'd rather launch and learn than spec and align.

- Crypto fluency . We work with regulated tax software in a category that's mainstreaming fast. You don't need to live on Crypto Twitter.

You do need to be curious about the space.

- Experience at an AI-native consumer or PLG company (Mercury, Linear, Vercel, Anthropic, Ramp, Lovable, Notion, Cursor, Replit, or similar).

- You've built and shipped agents or multi-step automation that internal teams adopted and trust.

- Solo or founder experience where you owned the entire growth function.

The starting salary for this position is between $160,000 - $188,300 USD. Candidate's location does not impact the posted salary range.

The actual compensation offered will be based on a variety of job-related factors including relevant skills, education, and experience. This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.