Growth Product Lead, Kids

We're hiring a product leader for the Monsterverse to own kid growth - growing kid users of Dojo Islands. This means running the product team that owns top-of-funnel growth for Dojo Islands and driving the cross-company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids).

You'll work closely with our co-founders, leaders, and cross-functional teams to invent and test long-term ideas, at both a strategic and tactical level.

- The kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands

- The cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands

- A small, high-leverage product team - setting direction, shipping fast, and learning faster

- A direct working relationship with co-founders on long-term growth strategy

- You've owned a top-line growth metric end-to-end. You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product. You can clearly articulate before → after.

- You have gaming and/or kid-product experience - or a close equivalent. You've shipped at scale in games, social, or gamified products. You've lived in the activation and retention trenches and know how to find the fun.

- You operate at both the strategic and the detail level. You drive a cross-org roadmap and write your own SQL. You set direction, then go get into the details.

- You're self-sufficient with data. You can write queries, build dashboards, and analyze funnels without dedicated support.

- You're a structured problem-solver in ambiguity. You break complex problems down, synthesize quant and qual, and produce simple, actionable plans.

- AI is core to how you work, not a side tool. You've built it into your product process and your own workflow. We'll probe on this - it's important to us.

- Founder or early-stage startup experience (pre-Series B). Operating in the $1M-$10M revenue phase builds the right reflexes.

- Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations.

- Experience with cross-functional growth loops - viral mechanics, referral systems, or in-product distribution.

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

- How ClassDojo Connects Parents, Students, and Teachers

- " Whats New on ClassDojo 2023 "

- TechCrunch Article: Second Act comes with First Profits

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

CA, WA, NY, NJ, CT states: $215,000 - $250,000 (USD) All other states in the US: $183,000 - $212,500 (USD)

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