Senior Manager, Product Marketing

- Own BusPatrol's product marketing strategy across the product portfolio.

- Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.

- Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights.

- Develop messaging frameworks that support customer acquisition, expansion, retention, and new market entry.

- Ensure consistent messaging across all customer-facing channels and internal stakeholders.

- Lead cross-functional go-to-market strategy for new product launches, feature releases, market expansions, and strategic initiatives.

- Build commercialization plans that align Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.

- Define launch success metrics and monitor product adoption, market penetration, and business performance following launch.

- Continuously optimize launch strategies based on customer feedback, market response, and business outcomes.

- Help identify new market opportunities, customer segments, and commercialization strategies that accelerate growth.

Own the strategy and development of sales enablement programs, including:

Partner closely with Sales Leadership and Revenue Operations to improve seller readiness, shorten sales cycles, and increase competitive win rates.

Develop and deliver enablement training that equips customer-facing teams to confidently position BusPatrol's solutions.

- Build and maintain BusPatrol's competitive intelligence program.

- Monitor competitors, industry trends, legislative developments, and emerging technologies impacting school safety and public-sector transportation.

- Conduct customer interviews, market research, and win/loss analyses to identify opportunities and inform business strategy.

- Deliver actionable competitive insights and market recommendations to Product Leadership and Executive Leadership.

- Serve as the organization's subject matter expert on market dynamics and customer needs.

- Serve as the voice of the customer throughout product planning and commercialization efforts.

- Gather customer feedback and market intelligence to influence product roadmap priorities.

- Partner with Customer Success to develop customer success stories and reference programs.

- Represent BusPatrol at conferences, customer events, webinars, and industry forums.

- Collaborate with Government Relations and Public Affairs to ensure messaging aligns with evolving legislation, policy initiatives, and public-sector priorities.

- Act as the central product marketing partner across Product Management, Sales, Marketing, Customer Success, Revenue Operations, Government Relations, Finance, and Executive Leadership.

- Lead cross-functional commercialization planning and drive alignment across multiple business functions.

- Influence strategic decisions regarding pricing, packaging, positioning, customer segmentation, and market expansion.

- Help establish scalable product marketing processes, templates, and best practices as BusPatrol continues to grow.

- Mentor junior marketing team members and contribute to the continued development of the marketing organization.

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 8+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related commercial leadership roles.

- Demonstrated success leading enterprise product launches and commercialization initiatives.

- Experience owning product positioning, messaging, competitive intelligence, and sales enablement strategy.

- Strong understanding of B2B technology buying cycles and enterprise sales motions.

- Experience partnering directly with executive leadership and cross-functional stakeholders to influence strategic business decisions.

- Proven ability to translate complex technical concepts into compelling customer messaging.

- Strong analytical skills with experience leveraging customer, market, and business performance data to drive decisions.

- Excellent written, verbal, presentation, and executive communication skills.

- Demonstrated ability to lead multiple strategic initiatives simultaneously in a fast-paced environment.

- Experience marketing B2B SaaS, AI, transportation technology, GovTech, EdTech, public safety technology, mobility, or highly regulated technology solutions.

- Experience supporting school districts, municipalities, law enforcement agencies, or other government organizations.

- Experience partnering with Product Management, Revenue Operations, Sales Leadership, and Customer Success organizations.

- Experience developing pricing, packaging, and commercialization strategies.

- Familiarity with competitive intelligence platforms, customer research methodologies, and product analytics.

- MBA or other advanced business or marketing degree is a plus.