Demand Generation Manager

- Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions

- Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team

- Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales

- Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events

- Manage paid media budget across LinkedIn, Google, programmatic, and industry publications - optimizing for CAC, pipeline velocity, and ROI

- Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting

- Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports

- Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systems

- Build attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetings

- Increase marketing-sourced pipeline by a measurable amount within 6 months of hiring

- Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews

- Proven track record of building demand programs from scratch and scaling them - not just optimizing existing playbooks

- Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)

- Deep fluency in paid media - particularly LinkedIn, Google, and programmatic - including campaign architecture, audience strategy, and performance optimization

- Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data

- Excellent written communication and the ability to brief creative, agency, and internal partners

- Comfort using AI tools to plan campaigns, draft copy, and analyze performance