Head of Ecosystem Marketing

What You'll Do Own ecosystem marketing strategy - Own how Alpen EVM is positioned and understood by partners and the broader ecosystem - Develop a clear narrative and brand strategy aligned with partnership and distribution goals Drive high-quality inbound for partnerships - Build and execute strategies that generate inbound interest from relevant ecosystem participants - Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs Build Alpen's content and narrative engine - Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives) - Expand on successful content formats to consistently generate inbound and awareness - Translate complex technical concepts into compelling, ecosystem-relevant narratives Own Alpen's presence in key industry moments - Identify and prioritize the most important conferences, events, and channels - Scale content formats that consistently drive inbound and ecosystem engagement - Drive strategic participation in moments that matter for ecosystem growth Bridge BD and marketing - Partner closely with BD to understand distribution and partnership targets - Translate those goals into effective marketing strategies and campaigns - Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution Define and evolve the strategy - Bring a strong point of view on how Alpen should go to market within the ecosystem - Continuously refine positioning, channels, and programs based on results What We're Looking For We're looking for someone who can own and drive ecosystem-driven marketing strategies , especially in emerging or technical markets.

Core Capabilities: - Ecosystem / Partnership-Oriented Marketing: Experience driving growth through partnerships, platforms, or ecosystem strategies - Strategic + Hands-On: Ability to define strategy and execute directly in a fast-moving environment - Strong Positioning & Narrative Skills: Can translate complex technical ideas into clear, compelling market narratives - Content-Led Growth: Experience building content engines that generate inbound (reports, thought leadership, etc.) - Industry Presence: Strong instincts around industry moments, events, and distribution channels that influence target partner segments - Cross-Functional Collaboration: Strong cross-functional operator, working with BD, leadership, and technical teams to shape strategy and drive outcomes Bonus Experience: - Experience in crypto, fintech, or developer ecosystems - Existing relationships across relevant media, conferences, or ecosystem players - Background working with infrastructure or protocol-level products Why Alpen Labs - Impact: Help shape how Bitcoin evolves into a programmable financial system - Ownership: Define and build a critical function from the ground up - Leverage: Direct impact on ecosystem growth and strategic partnerships - Team: Work alongside world-class engineers and researchers in crypto and distributed systems