Demandgen / Growth Marketer

What You'll Do - Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage). - Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey. - Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops. - Create testing and optimization frameworks to explore new segments (e.g., DeFi vs.

NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR. - Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touch points.

What You'll Bring - 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics. - Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics. - Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes. - Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context. - Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools). - Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.

Don't take our word for it, what our customers say about us ( https://www.allium.so/blog#love) What some cool people have to say

about us: - The Information's Top 50 Startups ( https://www.allium.so/post/allium-named-to-the-informations-50-most-promising-startups-of-2025 ) - Mario Gabriele from The Generalist's Future 50 Startup List: https://www.allium.so/post/allium-named-awardee-of-the-generalists-inaugural-future-50-startups - Tomasz Tungus from Theory Ventures: https://tomtunguz.com/allium/ - Bucky Moore from Kleiner Perkins: https://www.kleinerperkins.com/perspectives/allium-series-a/ Ok, now for some tough love.

Here are the values we strive for at Allium: - Obsessiveness - The best people at Allium cannot put a problem down once they pick it up. We care more about the work than is strictly rational. Institutions trust us because our data is right.

Right means caring about the small things. The decoded contract that ships with one wrong field. The label that is 99% accurate but wrong on the address that matters.

The query that runs in 4 seconds when it should run in 400 milliseconds. Most companies tolerate these. We do not.

Obsessiveness shows up as depth of care. It is not measured in hours worked or visible effort. You should feel something physical when work ships half-right.

That instinct is what we hire for. - Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow.

I hope anyone who supports a failing sports team will feel the pain ( cough Man United fan s) of inconsistency - Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day.

If you don't know it, learn it. If you can't learn it, find someone or a product that does it. If you can't find someone, find someone who can find someone.

It is never a lack of resources, but lack of resourcefulness. - High Agency - (One of) the highest commonalities between all successful people is their responsiveness. Most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions.

If you're looking for a superpower, you can't go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life - Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example.

It's one thing to say We need to do XYZ this better & it's another thing to build an MVP and say "This is the way we should do things". The proof of work and momentum goes a long way. - Strong Opinions On the Future (loosely held) - It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be.

Alliumites take pride in trying to improving everything about the company all the time. - Sense of (Allium) business smell - There are number of folks who live to eat at Allium, but the Allium smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals About the team We invite people of all backgrounds ( https://www.allium.so/about ).

We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic. Administrative

Benefits - Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents - Ownership - Meaningful early-stage equity. Every full-time employee receives a stock option grant so you can share directly in Allium's upside - Time off - Flexible, trust-based paid time off. We encourage people to take the rest they need.

In every country we hire, our policies meet or exceed local statutory vacation

requirements - Retirement - Company sponsored 401(k) plan in US so you can save pre-tax for the long term Note: The sun never sets on Allium - we hire from any geographical location as long as you are willing to overlap 2 hours overlap on NYC mornings Mon-Thurs from 10am-12pm ET. We have people based in New York, Seattle, Singapore and Australia.

All applicants have to answer this pop quiz: " What is an Allium? What is your favorite Allium? ". Bonus points for the right pronunciation.