Senior Engagement Marketing Manager

What you'll do: Drive Learner Activation and Engagement: - Design and execute marketing strategies to introduce learners to Pathstream, enroll in programs, increase engagement, and drive program completion. - Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale. Tailor Campaigns for Corporate Clients: - Align lifecycle strategies with client business objectives and employee needs. - Collaborate with Customer Success to identify and execute awareness campaigns across internal partner channels - Drive results that align with the desired business impact for Pathstream partners and inspire program growth.

Collaborate on Product-Led Growth: - Partner with Product and Engineering teams to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey. - Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys.

Optimize Campaigns: - Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and help employees make the most of their Pathstream experience. - Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement.

Refine Messaging: - Work closely with our Content and Design team to create compelling, purposeful content that speaks to learners' motivations and challenges. - Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream's mission and goals across your client portfolio. Scale Engagement Efforts: - Develop scalable systems and processes to support learner engagement while maintaining personalization and quality. - Contribute to product experiments and bring actionable insights to broader marketing strategies.

ABOUT YOU Drive Learner Activation and Engagement: - Design and execute marketing strategies to introduce learners to Pathstream, enroll in programs, increase engagement, and drive program completion. - Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale. Tailor Campaigns for Corporate Clients: - Align lifecycle strategies with client business objectives and employee needs. - Collaborate with Customer Success to identify and execute awareness campaigns across internal partner channels - Drive results that align with the desired business impact for Pathstream partners and inspire program growth.

Collaborate on Product-Led Growth: - Partner with Product and Engineering teams to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey. - Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys.

Optimize Campaigns: - Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and help employees make the most of their Pathstream experience. - Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement.

Refine Messaging: - Work closely with our Content and Design team to create compelling, purposeful content that speaks to learners' motivations and challenges. - Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream's mission and goals across your client portfolio. Scale Engagement Efforts: - Develop scalable systems and processes to support learner engagement while maintaining personalization and quality. - Contribute to product experiments and bring actionable insights to broader marketing strategies.

WHAT

WE OFFER - Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback - Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world - Competitive salary commensurate with experience and geographic location: - Zone 1 (NYC and SF Bay Area): $131,000-$160,000 - Zone 2: $118,000-$145,000 - Zone 3: $105,000-$128,000 - Comprehensive benefits package - 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents - Flexible spending account (health) - Employee Assistance Program (mental health, financial health, legal support, and more) - Free access to wellbeing apps like Ginger and Headspace - Flexible paid time off and 13 paid holidays - Generous paid parental leave - Short and long-term disability insurance (100% company paid) - Annual professional development budget - Company-provided laptop - Remote-first culture - Life insurance (100% company paid) - Optional supplemental life insurance - 401(k) - Discounted pet insurance COMMITMENT TO DIVERSITY AND INCLUSION Our company values diversity and believes diverse teams make innovation possible.

We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal opportunity employer.

We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply. SAN FRANCISCO FAIR CHANCE ORDINANCE Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #LI-Remote