Acting as the voice of the consumer at EVERSANA INTOUCH, an Associate Director Strategic Planning will work on a variety of projects guided by a tenured Planning Director or Group Planning Director. This person will provide research, insight and strategic guidance to a variety of accounts, consumer profiles and industry verticals.
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
- Partners with creative, subject matter experts and account management peers to develop ideas and orchestrate planning and analytical activity for healthcare/pharma accounts
- Synthesizes data and insights to drive integrated strategy development, comprehensive multichannel plans and creative ideas
- Works with cross-functional team to develop brand strategies, digital cross-channel strategies, creative briefs, customer journeys and ecosystems
- Establishes strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business
- Directs strategic key components of the client business and actively engages client
- Leads multiple, simultaneous projects and assignments including delegating as appropriate
- Identifies opportunities for improvement, organic growth and workflow efficiencies of agency
- Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems
- Actively supports new business activity where required Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- Minimum of six years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
- Proven ability to think creatively and evidence of success in developing multichannel strategies for brands and delivering them to market
- Deep understanding of digital channels, and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media
- Resourceful, sees the big picture but likes to dig into the details, innately curious
Patient Minded I act with the patient’s best interest in mind.
Communication Matters I speak up to create transparent, thoughtful, and timely dialogue.