Lifecycle Marketing Manager - Consumer

THE OPPORTUNITY - Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty - Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company - Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem - Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend - Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle - Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value - Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos.

This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

WHAT YOU BRING - 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution - Extensive experience building and executing complex CRM campaigns with multiple stakeholders - Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools - A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus - In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do - Strong copywriting skills to support the building of individual campaigns - Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel) Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

OUR COMMITMENT Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. Stay connected Follow us on Twitter https://twitter.com/krakenfx Learn on the Kraken Blog https://blog.kraken.com/#:~:text=Enter%20your%20email%20address Connect on LinkedIn https://www.linkedin.com/company/kraken-exchange/ Candidate Privacy Notice https://www.kraken.com/legal/candidate-privacy-notice