Senior Product Manager, Ads Quality

We're looking for a Senior Product Manager to own the systems that drive core auction understanding and marketplace balance within our Ads Quality domain. This is a high-impact, technically complex space where your work will directly influence the health of the ads ecosystem - from how auctions are structured and optimized to how quality signals inform ranking and relevance.

You'll partner closely with a team of talented machine learning engineers and ads engineers who are building at the frontier of what's possible in retail media. If you're energized by ambiguous, high-stakes problems, fluent in the language of ML and online advertising, and eager to accelerate experimentation in a fast-moving environment - this is the role for you.

About the Job - Own the product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and the signals that govern ad ranking and relevance across Instacart's retail media network. - Drive the strategy and execution for increasing the velocity of experimentation across the ads quality team - designing frameworks that allow the team to test, learn, and iterate faster without sacrificing rigor or integrity. - Work hands-on with machine learning engineers and ads engineers to translate complex ML model outputs and auction dynamics into clear product requirements, hypotheses, and measurable outcomes. - Define and track the right success metrics for ads quality, navigating tradeoffs between advertiser performance, shopper experience, and marketplace health - and communicating those tradeoffs clearly to senior stakeholders. - Operate in a fast-paced, constantly evolving environment where priorities shift, new data surfaces frequently, and the ability to make good decisions under uncertainty is essential to moving the business forward.

About You

Minimum

Qualifications - 2+ years of product management experience in online advertising, ad tech, or a closely related domain - with a demonstrated understanding of auction mechanics, bidding systems, or ad quality signals. - 2+ years of experience working directly with machine learning teams or ML-driven products, with the ability to engage substantively in technical conversations about model design, evaluation, and tradeoffs. - Proven track record of defining and executing on product roadmaps in complex, data-rich environments with multiple cross-functional stakeholders. - Strong analytical skills with experience using data to inform product decisions, measure impact, and design experiments.

Preferred

Qualifications - Hands-on familiarity with large language models (LLMs) and how they can be applied within ads or ranking systems. - Experience working with ads machine learning models in a production environment, including relevance scoring, auction optimization, or quality filtering. - Prior experience at a retail media network, demand-side platform, or supply-side platform, with exposure to the full advertising stack. - Comfort operating in ambiguous, high-growth environments where structure and process are still being built - and an eagerness to help build them. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work.

This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here . Offers may vary based on many factors, such as candidate experience and skills required for the role.

Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please rea d more about our benefits offerings here . For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ $189,000 - $199,500 USD WA $181,000 - $191,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $174,000 - $183,500 USD All other states $158,000 - $166,500 USD