Field Marketing Manager (Hybrid with Travel Position)

Description:

The Field Merchandising role is an employment opportunity offered through Aramark, one of Asbury’s trusted partner organizations. All applicants selected for further consideration will be contacted directly by a member of the Aramark hiring team.

Are you someone who takes pride in making a meaningful difference in the lives of others? Join a team where your passion can shine through in work that truly matters.

At Aramark SeniorLIFE+, we serve thousands of seniors living in assisted living, independent living, skilled nursing, and memory care communities. Everything we do helps make each day special for the residents we serve. From providing delicious dining experiences to keeping spaces clean, safe, and welcoming, we create moments that bring joy, promote wellness, and support vibrant, fulfilling lives. With seniors at the heart of what we do, we are dedicated to nurturing lives and creating meaningful connections. Bring your purpose and passion to Aramark SeniorLIFE+ and be part of a team that makes every moment count.

Aramark SeniorLIFE+ at Asbury Communities is currently seeking a Field Marketing Manager. This role is responsible for planning, executing, and supporting local marketing initiatives that drive awareness, engagement, and client acquisition for senior care services. This highly visible, travel-based role partners with operational leaders, community teams, referral sources, and clients to ensure consistent brand presentation, impactful community outreach, and measurable marketing results. The ideal candidate is a hands-on marketing professional who excels in merchandising, event execution, data analysis, client presentations, and field support across multiple locations.

• Implement regional and local marketing strategies that align with company objectives and growth goals.
• Conduct regular field visits to support location teams and ensure marketing standards are consistently maintained.
• Monitor brand compliance, signage, collateral placement, and community marketing displays.
• Provide hands-on support for new community launches, rebranding initiatives, and special projects.

Merchandising & Visual Marketing

• Develop and maintain merchandising standards across all assigned locations.
• Coordinate and distribute marketing materials, promotional displays, signage, and branded merchandise.
• Evaluate and optimize in-location marketing presentations to enhance client and visitor experiences.
• Ensure marketing assets are current, professionally displayed, and aligned with company branding guidelines.

Holiday & Event Promotions ·

• Plan and execute seasonal, holiday, grand opening, appreciation, and community engagement events.
• Collaborate with operations teams to create meaningful resident, family, and referral partner experiences.
• Coordinate event logistics, vendor relationships, promotional materials, budgets, and timelines
• Measure event effectiveness and provide post-event analysis and recommendations.

Data Analysis & Performance Tracking

• Track marketing KPIs, lead generation metrics, event performance, referral activity, and campaign effectiveness.
• Analyze trends and identify opportunities to improve outreach and marketing ROI.
• Maintain accurate reporting dashboards and present insights to leadership teams.
• Utilize CRM and marketing systems to document activities and measure outcomes.

Client & Business Development Presentations

• Create professional presentations for prospective clients, referral partners, community organizations, and internal stakeholders.
• Represent the organization at trade shows, networking events, healthcare conferences, and community meetings.
• Deliver compelling presentations highlighting company services, value propositions, and success stories.
• Support client acquisition and retention efforts through relationship-building and strategic communication.

Operational & Field Support

• Act as a marketing resource and consultant for community and operational leaders
• Train local teams on marketing best practices, promotional campaigns, and brand standards.
• Assist locations with local outreach strategies, referral development initiatives, and community partnerships
• Provide rapid-response support for priority business needs and special projects

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field.

• 5+ years of marketing, field marketing, community outreach, or business development experience.

• Experience managing events, promotions, merchandising, and multi-site marketing initiatives.

• Strong presentation, communication, and relationship-building skills.

• Proficiency with Microsoft Office Suite, CRM platforms, and marketing analytics tools.

• Demonstrated ability to analyze data and convert insights into actionable strategies.

• Valid driver's license and ability to travel extensively within assigned territory.

• This role is hybrid with frequent regional site visits, travel (50–75%+) throughout the assigned region, primarily central PA and northern MD

• Ability to work flexible hours, including occasional evenings and weekends for events, promotions, and community outreach activities.

• Overnight travel as needed to support business initiatives (locations in northern PA and southern MD)

• Ability to transport marketing materials and event supplies up to 25 pounds.

• Ability to stand for extended periods during events and presentations.

• Frequent driving and travel between locations (car allowance provided)

• Strategic thinking and execution

• Event planning and project management

• Data-driven decision making

• Presentation and public speaking skills

• Relationship management

• Attention to detail

• Adaptability and problem solving

• Self-motivation and organizational skills

Position Goal: Drive occupancy, client growth, community engagement, and brand awareness through exceptional field marketing execution, event promotion, merchandising excellence, data-driven decision making, and strong partnership with operational teams across the region.

• Experience in senior care, healthcare, assisted living, home care, hospice, or related industries.

• Experience supporting multiple locations or territories.

• Background in community relations and referral source development.

COMPENSATION: The Salaried rate for this position is $75,000.00 to $80,000.00. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable laws, including, but not limited to all applicable Fair Chance Ordinances and Acts. For jobs in San Francisco, this includes the San Francisco Fair Chance Ordinance.

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.