Strategic Leadership: Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors.
Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors.
Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors.
Client satisfaction and retention for managed accounts.
Timely and effective escalation of client concerns.
Contribution to meeting and exceeding client performance goals.
Quality of collaboration with Account Associates.
Efficiency and accuracy across a high volume of accounts.
5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.
2+ years of client-facing experience, preferably in an agency setting.
1+ year of direct people management experience.
Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
Deep understanding of B2B and/or B2C marketing funnel strategies.
Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
Google Ads certifications and other relevant paid media platform certifications.
Bachelor’s degree in marketing, business, or a related field preferred.
Strategic Leader: Strong ability to define and guide paid media strategy.
People Manager: Proven success in leading, coaching, and developing teams.
Client Advocate: Skilled at managing high-level client and corporate relationships.
Results-Driven: Focused on revenue goals and performance metrics.
Collaborative: Works effectively across internal teams and with Directors/Senior Directors.
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