Responsibilities
- Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events.
- Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar.
- Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline.
- Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps.
- Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.
Requirements
- 7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software.
- Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.
- Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.
- Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders.
- Demonstrated independent judgment and proactive problem-solving.
- Strong project ownership and follow-through with minimal oversight.
- Excellent written and verbal storytelling skills.
- Only emails from @captivateiq.com should be trusted.
- We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.
Preferred qualifications
- Experience running community platforms (customer Slack communities, advocacy platforms).
- Familiarity with G2/review-site strategy and reference management tooling.
- Experience partnering with RevOps on pipeline attribution for expansion campaigns.
- Multi-product SaaS experience, particularly suite cross-sell or install-base expansion motions.
- Experience sourcing and managing customer speakers for in-person and virtual events.
CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth.
It's time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.
Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!
About the Role: As Senior Customer Marketing Manager, you’ll build and own CaptivateIQ’s customer advocacy, community, and voice-of-customer programs, and you’ll spearhead demand gen efforts to support our expansion revenue goals — turning our growing base of enterprise customers into the most credible proof point in the SPM/ICM market.
You’ll run a proactive case study and reference program, structure how customer insights are activated internally, and build a systematic marketing motion across our install base. You’ll report to the Senior Director of Product & Corporate Marketing, with strong working relationships across Customer Success and Demand Gen.
This is a newly upleveled, highly visible role: you’ll be the senior-most owner of customer marketing at CaptivateIQ, building the function’s foundation.