Growth Marketing Manager

You'll be Nightfall's first growth marketing hire, responsible for building our growth engine from the ground up. No team, no inherited campaigns, no playbook - just you, a real problem to solve, and a market that's moving fast. This isn't a role for someone who optimizes existing programs.

You'll need to understand how modern security buyers think, translate complex technical narratives into demand, and build systems that generate pipeline consistently - not just campaigns that run once. You'll own paid acquisition, email, ABM, SEO, webinars, and experimentation, and your work will directly shape pipeline and revenue at a critical stage of the company.

- Own and execute paid advertising across Google Ads and LinkedIn - copy, targeting, bidding, budget pacing, and optimization

- Build and run email marketing programs end-to-end - nurture sequences, segmentation, deliverability, and conversion improvement

- Execute ABM plays in coordination with sales - target account selection, personalized sequences, and pipeline influence tracking

- Own conversion-focused landing pages, CTAs, and the full path from first touch to demo request

- Drive SEO strategy and execution, with an eye toward AEO and how Nightfall surfaces in AI-generated search

- Plan, promote, and produce webinars as a recurring pipeline channel

- Run a structured experimentation program with clear hypotheses, clean measurement, and documented learnings

- Partner closely with sales on lead quality, pipeline contribution, and top-of-funnel alignment

- 5+ years of growth, product marketing, or digital marketing experience in B2B SaaS, ideally at an early-stage or founding-stage company

- Experience marketing cybersecurity or security-focused SaaS products is required

- Hands-on ownership of Google Ads and LinkedIn campaigns with direct accountability for ROAS and CPL

- Proven email marketing depth - nurture, segmentation, deliverability, and performance optimization

- Experience running ABM programs in coordination with a sales team

- Strong experimentation mindset - hypothesis-driven, statistically rigorous, applies learnings

- Has run webinars end-to-end as a pipeline tool

- Familiarity with SEO; bonus points for AEO awareness

- Huge plus if you are working with AI within your workflows

- Self-starter who builds from scratch, moves fast, and owns outcomes without a team

Our employees are our top asset.

We offer meaningful equity, strong benefits, and an environment built for people who want to create and make an impact.

- Customer Centricity - customers are at the center of every decision

- Practicality over Perfection - move fast, decide well, iterate

- Strive for Excellence - high standards and continuous improvement

- Transparent Communication - open, honest, and collaborative

- Unwavering Resilience - push through the hard stuff

- Have Fun - we work hard and enjoy doing it together

Nightfall AI takes pride in being an equal-opportunity employer. We value a diverse and global talent pool and the collaboration that results from having a diverse and inclusive team. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our hiring decisions are based exclusively on merit, qualifications, and business needs.

Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. During the offer discussion, your recruiter will review the finalized base salary, bonus (for applicable roles), benefits & perks, and stock options as they'll be reflected in the offer letter.