Influencer Strategist (Contract)

- Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach

- Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives

- Develop influencer briefing materials that lead to compelling, ownable content

- Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines

- Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns

- Partner with media and performance teams to develop influencer assets for paid social channels

- Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience

- Coordinate travel logistics and booking for influencers/talent as needed

- 3+ years of experience in marketing, preferably in social media and influencer marketing

- Understanding of social channels (existing and emerging), influencer/creator marketplace

- Uses AI to move faster across ideation, content, audience insights, and testing.

- Experience with affiliate marketing and Impact affiliate platform is a plus

- Strong EQ and ability to assess nuance in conversations and react accordingly