Director of Business & Media Strategy

- Own the development of full-funnel, cross-channel media strategies across digital, social, programmatic, search, retail, and emerging channels, collaborating with strategic investment and comms strategy partners

- Ensure plans are grounded in data, audience insight, and business outcomes, not just channel tactics

- Partner with analytics teams to define KPIs, measurement frameworks, optimization plans, competitive audits and landscape data opportunities

- Oversee the translation of strategy into execution, ensuring alignment across planning, buying, and reporting

- Serve as the senior day-to-day client lead across key media accounts, building trusted, senior and executive-level relationships

- Translate business objectives into clear media strategies that drive measurable growth

- Lead client communications, QBRs, and strategic planning sessions with confidence and clarity

- Identify opportunities to expand scope, deepen partnerships, and drive incremental revenue

- Lead, mentor, and grow a hybrid team practice spanning planning and account management functions

- Redefine roles and workflows to support a modern, integrated media model and a model for media-only accounts

- Set clear expectations for quality, accountability, and client delivery across the teams working collaboratively with media operations leadership

- Help build scalable processes that improve speed, clarity, and consistency

- Collaborate with department leads across the portfolio (media and creative) to define strategic media planning and business leadership growth, goals, ways of working and product & service offerings

- Drive rigor in planning outputs, timelines, and deliverables

- Ensure alignment between strategy, execution, and measurement

- Partner with data and tech teams to elevate planning through advanced tools, automation, and AI

- Contribute to agency-wide media POVs, thought leadership, and innovation

- Participate in agency thought leadership and represent 22squared across the industry

- 10+ years of experience in media strategy, planning, and/or client leadership within a media agency environment

- Proven ability to lead both client relationships and media planning functions

- Strong understanding of the modern media ecosystem, including:

- Digital and performance media (paid social, search, programmatic)

- Retail media and emerging platforms

- Cross-channel planning and full-funnel strategy

- Experience managing and developing high-performing teams

- Strong proficiency in media planning tools such as MediaOcean, Prisma, Nielsen, comScore, Media Radar, etc

- Strong analytical mindset with comfort translating data into actionable strategy

- Excellent communication and presentation skills, with executive presence

- Experience working in or with integrated, evolving agency models preferred

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