Digital Product Management Senior Manager

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

As a Data Product Manager Sr within PNC's Marketing organization, you will be based in a Marketing Hub location.

This role will be a manager position building out the Marketing Data required for campaign execution, analytics and modeling.

- Responsible for complex, cross-functional digital strategies across business segments to optimize digital experience, leveraging design thinking and other best practices through the leadership of digital teams. - Leverages industry and market place research and insights to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences.

Assists Group Manager with defining strategy. Prioritizes and decisions recommendations. Drives business case development. - Leads digital teams that develop and design the features of new or existing digital experiences to take advantage of an identified market need or opportunity.

Oversees the development, production, roll-out or promotion of digital experiences and ensures initiatives are completed on time, within budget and meet strategic goals. - Drives/Develops partnership with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders including key vendors to ensure all digital experiences meet their strategic goals.

May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs. Serves as point of review and sign off for risk management, compliance, and audit requirements.

May be identified as an application owner. - Builds, manages, motivates, and develops the performance of the Digital teams to drive business, financial, and customer experience results of new and existing products. Recommends modifications in experiences and/or marketing to improve results.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

- Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking. - Live the Values - Role models our values with transparency and courage. - Enable Change - Takes action to drive change and innovation that will transform our business. - Achieve Results - Takes personal ownership to deliver results.

Empowers and trusts others in decision making. - Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Preferred Skills Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

Competencies Business Acumen, Competitive Environment, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Product Development Strategy, Solutions Development

Work Experience Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years.

At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Generally, this opening is expected to be posted for two business days from 07/07/2026, although it may be longer with business discretion.