Senior Product Marketing Specialist

- Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments

- Partner with technology teams to anticipate product updates, feature releases, and UX/UI changes, translating technical developments into clear, compelling driver communications

- Build integrated product marketing plans that introduce, grow, and mature Roadie's product offerings

- Develop messaging frameworks, value propositions, and content that resonate with diverse audiences throughout the driver journey

- Collaborate with Communications on the annual messaging guide, grounding recommendations in driver insights, product knowledge, and organizational priorities

- Anticipate communication needs from the product roadmap and plan the right mix of blog posts, automated updates, social content, and paid media insights

- Turn product performance, customer feedback, and competitive intelligence into actionable recommendations for product roadmaps, positioning, and GTM teams

- Track launch success, adoption, engagement, retention, and message resonance, translating results into recommendations for leadership

- Optimize Braze Canvas flows, tagging structures, and data points to improve segmentation, reporting accuracy, and experimentation capabilities

- 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy; experience with product launches is strongly preferred

- Proven ability to influence and drive outcomes across interdisciplinary teams (Sales, Marketing, Product, Operations)

- Strong storytelling and communication skills, with the ability to translate complex product capabilities into clear, compelling narratives for technical and non-technical audiences

- Deep curiosity about market trends, customer behavior, and emerging opportunities

- Excellent project management skills, with experience managing complex initiatives across multiple stakeholders

- A collaborative, resourceful, and solutions-oriented mindset, with the flexibility to thrive in a fast-paced, evolving environment

Why Roadie?

- Competitive compensation packages

- 100% covered health insurance premiums for yourself

- 401k with company match

- Tuition and student loan repayment assistance (that's right - Roadie will contribute directly to your existing student loans!)

- Flexible work schedule with unlimited PTO

- Monthly 3-day weekends

- Monthly WFH stipend

- Paid sabbatical leave- tenured team members are given time to rest, relax, and explore

- The technology you need to get the job done

This role is not eligible for Visa sponsorship. Applicants must be authorized to work for any employer in the U.S.