Senior Integrated Media Planner

- Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.

- Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.

- Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.

- Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.

- Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.

- Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.

- Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.

- Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.

- Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.

- The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively

- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.

- 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.

- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.