Associate Media Director, Integrated Media Planning

- Oversee the development of integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.

- The development of strategic and effective tactical plans that align with the integrated strategy and channel mix.

- Provide support into the evolution of our tools and products to enhance our planning and strategy capabilities.

- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively

- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from clients.

- Develop and maintain key vendor relationships, forming partnerships and seeking innovative approaches/opportunities.

- Develop vendor POVs on various opportunities, technologies and solutions for submission to the teams and agency groups.

- Guide RFI/RFP efforts with new and existing vendors, gather and synthesizing proposals, plans and rates with teams.

- Manage, mentor, and motivate activation strategy team members to encourage professional development while providing guidance.

- Proactively and collaboratively work with Performance and Spot Activation teams to manage, plan and execute campaigns, and bring forward new ideas to expand on media opportunities.

- Provide negotiation guidance and tactics to activation strategists.

- Oversee media agreements and contracts with outside media vendors.

- Proven ability to analyze data and market research to identify trends and make data-driven decisions.

- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Bionic, Media Tools, Media Ocean, etc.)

- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.

- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.

- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes

- 5 - 7 years in planning & executional roles for media, publisher/vendor, or communications discipline (digital, content)

- 5- 7 years of experience in a traditional and digital media planning/buying position at an advertising/media agency

- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.

- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred.