Regional Director of Fitness - Orangetheory Fitness

Essential Duties & Responsibilities Provide leadership, coaching, and development to Head Coaches and fitness teams across all COS locations.

Ensure studios consistently deliver a premium Orangetheory workout experience, including proper exercise technique, member engagement, safety, and adherence to brand standards.

Facilitate Coach OTFit certification training for new coaches. Partner with Head Coaches and Studio Managers to recruit, audition, hire, certify, onboard, and retain qualified coaches while maintaining appropriate staffing levels and succession plans.

Conduct regular class observations, coaching evaluations, fitness audits, and Head Coach performance reviews; establish action plans and provide ongoing feedback and accountability.

Monitor fitness performance indicators, including class utilization, attendance, workout traffic, coach capacity, member feedback, and retention, and develop strategies to improve results.

Collaborate with the Regional Director of Studio Performance and studio leaders to optimize class schedules, coaching coverage, staffing alignment, and fitness payroll efficiency.

Lead template rollout education, continuing education, regional workshops, biweekly Head Coach meetings, and quarterly coaching development sessions.

Ensure all coaches maintain required Orangetheory education, approved fitness certifications, CPR and AED certifications, and compliance with all continuing education requirements.

Foster a high-performance coaching culture through clear expectations, recognition, constructive feedback, leadership development, and consistent accountability.

Partner with studio leadership to execute benchmarks, challenges, DriTri events, specialty programs, member workshops, and community events that strengthen member engagement and retention.

Guide Head Coaches in resolving fitness-related member concerns and responding to member feedback with urgency, professionalism, and a commitment to service recovery.

Maintain an active presence across all studios, coach classes as needed, and ensure compliance with corporate policies, safety requirements, equipment standards, and Orangetheory fitness expectations.

Key Qualifications Five (5) or more years of progressive leadership experience in the fitness industry, including responsibility for developing coaches or fitness leaders; multi-unit leadership experience strongly preferred.

Proven success as an Orangetheory Head Coach, Regional Fitness Leader, or comparable fitness management professional; Orangetheory leadership experience preferred.

Current nationally accredited personal training or group fitness certification approved by Orangetheory Fitness. Current CPR and AED certification.

Strong knowledge of exercise physiology, biomechanics, heart rate-based interval training, exercise modifications, and safe group fitness coaching practices.

Demonstrated ability to recruit, train, evaluate, and develop high-performing coaching teams while improving class quality, utilization, retention, and member satisfaction.

Excellent communication, presentation, organizational, analytical, and decision-making skills, with the ability to lead effectively both in person and virtually.

Bachelor's degree in Exercise Science, Kinesiology, Health Promotion, or a related field preferred. Ability to travel throughout the assigned region and work a flexible schedule based on business needs.

Salary $80k - $90k + bonus eligibility What's in it for you?

We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off + Paid Holidays Flexible Friday's between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands.

We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide.

The company holds the world's largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security.

Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members.

With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry.

Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences.

Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose.

Performance. Play.