B2B Marketing Specialist - Franchise Development

Essential Functions) Assist Director, B2B /Franchise Development Marketing in all aspects of marketing support of Franchise Development team Oversee project management of all active projects, building project schedules and managing budgets Manage approvals of creative work product, routing through internal departments and giving feedback to external partners.

Independently develop or update creative for digital or print franchise development marketing materials as needed Participate in and support weekly agency status calls and monthly executive business performance meetings Plan and manage trade shows & events, working with our team and the event/venue to successfully execute the event, handling all required communications and documentation Lead all franchise development broker marketing efforts including digital & print marketing materials and collateral to support broker events Develop and execute targeted email marketing for all four brands including campaign setup in the CRM system and content development Develop and execute weekly LinkedIn content calendar for Purpose Brands account and all four brand accounts Assist internal team and PR agency in facilitating earned media opportunities with franchisees for all four brands Secure, update and promote all 3rd party franchising awards/badges and listings Assist in reporting & analytics of paid, owned and earned marketing, measuring performance and capturing and sharing key results Build strong relationships with both internal and external partners as well as franchisees Other lead-generation and lead-nurture tactics, as assigned Strengths: Inherent sense of personal responsibility and ownership Strong attention to detail and the ability to manage and prioritize multiple projects and deadlines in a fast-paced environment Excellent written and verbal communication skills Results-oriented, driven to deliver agreed-upon outcomes amidst changing priorities and resourcing Strategic thinker with an ability to learn and grasp new concepts and move quickly Flexible and adaptable, comfortable with ambiguity and change Continuous optimizer of process, practices and the status-quo An understanding of how franchising works Keen mind and eye for what creative design and marketing content will be compelling to a potential franchisee/entrepreneur Ability to move work forward independently Technical skills to execute marketing tactics and pull reporting in digital platforms (i.e., CRM, LinkedIn, etc.) Background: Experience in a marketing or advertising department or agency, handling a variety of different projects Experience working with sales or development teams and/or on lead gen marketing projects a plus Experience with presentation preparation and email platforms, CRMs and/or Adobe Suite products a plus Salary Range: $70k - $80k What's in it for you?

We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off + Paid Holidays Flexible Friday's between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands.

We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide.

The company holds the world's largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security.

Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members.

With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry.

Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences.

Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose.

Performance. Play.