Manager, Regional Marketing

At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

At Hyundai, we understand you're not just building a career - you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

The Manager, Regional Marketing supports the execution and oversight of dealership marketing programs and platforms, ensuring accurate implementation, data integrity, and consistent application across regions. This role serves as a key partner for the Regional Marketing team in operationalizing core dealer marketing initiatives while maintaining alignment between national strategy and regional execution.

The position acts as a primary liaison between HMA Marketing, Regional offices, and external partners, while staying current on industry trends in dealership marketing, media performance, measurement, and conversion

- Support the Regional Marketing team in the execution and day-to-day administration of the Hyundai Dealer Advertising Association (HDAA), dealership co-op, and regional co-op programs, including allocation, claiming, and operational support.

- Oversee the Hyundai Dealership Marketing Program (HDMP), ensuring brand, pricing, and retail advertising compliance in alignment with HMC and Hyundai brand guidelines.

- Maintain accurate execution, documentation, audit readiness, and issue resolution across dealer marketing programs and platforms.

- Support alignment between HMA national media strategy and dealership Tier 3 media execution by monitoring performance, analyzing results, and recommending program optimizations.

- Lead Regional Marketing requirements with IT Affiliate and other internal and external partners to ensure data accuracy, system integrity, and ongoing enhancement of dealer marketing platforms and digital marketing programs.

- Manage communications to HMA internal teams and field organizations regarding regional and retail marketing programs, and serve as liaison across dealership retail programs.

- Drive process and system improvements that increase operational efficiency, contribute insights to the evolution of retail marketing strategy and execution, and support additional Regional Marketing initiatives as directed by leadership.

- Recommend process improvements, escalating material risks or compliance issues, and making routine operational decisions necessary to maintain program accuracy, consistency, and service levels.

- This position has common manager-level authority defined by HMA HR/Finance policy.

- Six or more years of experience of which at least four years are directly related experience in the digital and online field, either with client or agency.

- Minimum three years of experience within automotive industry preferred.

- Ability to manage high-paced environment with multiple projects and agency personnel.

- Ability to develop strong interpersonal relationships at variety of levels; executive, managerial, subordinate and agency hierarchy of personnel.

- Ability to take lead of the creative development of a campaign and maintain a macro strategy.

- Effective project, personnel, and budget management skills.

- Working knowledge of Microsoft Word, PowerPoint, and Excel.

- Working knowledge of digital marketing and website practices and technologies.

- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)

Holiday Pay - the company shuts down with pay between Christmas and New Years.

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution

Employer-paid basic life and disability coverage, including Paid-Family Leave.

Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.