Global Paid Search Senior Manager

The Experience This role leads Salesforce's global paid search program across all markets and channels. You'll define and execute SEM strategy, build AI-powered workflows that scale program performance, and partner cross-functionally with Web, SEO, Analytics, and Product to connect paid search directly to pipeline and revenue outcomes - with a relentless focus on what happens after the click, from lead quality to product adoption.

This is a hybrid role with three days in office each week.

- Own and evolve the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms - bringing a strategic, test-and-learn mindset to keyword architecture, bid strategy, campaign structure, and budget decisions tied to pipeline and revenue goals

- Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting, and bidding optimization - and develop a clear point of view on winning in AI-native environments where user behavior and search itself are fundamentally changing

- Partner with SEO, Web, and Product teams to align paid and organic strategy, optimize landing pages for conversion and message-match, and close the loop between ad platform inputs and down-funnel quality signals like product activation and revenue

- Define the SEM measurement framework from click to product activation to revenue, and communicate insights, experiment results, and strategic recommendations to senior leadership through dashboards and clear data narratives

- You have 7+ years of experience in paid search and SEM, including at least 2 years managing global programs with significant budget accountability

- You think in frameworks - you can isolate variables, design structured tests, and clearly articulate your decision-making process, even in situations where you haven't had direct experience

- You're highly analytical with experience building dashboards and reports in tools like GA4, Looker, or Tableau, and designing A/B tests with statistical rigor

- You have a strong understanding of how paid and organic search interact across the full funnel, and how down-funnel quality signals can and should feed back into campaign strategy

- You're actively leveraging and harnessing AI's impact on search - from AI Overviews to conversational search - to implementing AI tools to execute and scale your programs and workflows

- You have experience in B2B product-led growth companies, marketing to SMBs and or consumer marketing

- You're adept and comfortable with other paid media channels: paid social, display, programmatic

The typical base salary range for this position is $143,400 - $216,900 annually.