Principal Product Manager, AI Brand Visibility

Chat responses and AI Overviews don't just link anymore - they synthesize answers. When an answer is synthesized instead of clicked, everything about how a brand gets found online changes. We're growing the team that owns Adobe Brand Visibility (formerly Adobe LLM Optimizer) - newly formed as Adobe combines its own solutions with Semrush Enterprise following the acquisition.

This is a small, builder-heavy team that ships fast, uses AI natively, and measures success in real customer outcomes. No talking to hypothetical personas: Adobe's customers are the world's top brands, and you'll be talking directly with the people running marketing at them, every day.

- Own the product strategy and roadmap for an area of our Brand Visibility solution - Drive how the product ingests AI-answer-engine signals and connects into the CMS, analytics, and CDN platforms customers already run - AEM Sites and Adobe Analytics included - Talk to top-brand marketing leaders daily - then sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it up - Define and own the important metrics that prove your area is moving the needle -

Go deep on the product instead of just coordinating around it. When a customer conversation surfaces something the roadmap missed - you ship it.

- 3-8 years of PM experience (Senior or Principal scope, depending on background) - Deep SEO/GEO expertise - proficient in the AI-visibility tool landscape (Semrush AIO, BrightEdge, Conductor, Profound, or similar); hands-on Semrush experience is a strong plus - Plugged into the SEO community, following the research and benchmarks published; a plus if you've shared your own findings or experiments - Proficient in UX prototyping and user interviews, comfortable sketching flows and building a first version - Technical enough to partner credibly with engineering and data partners - Bonus: direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $194,800 - $282,100