Senior Manager, B2B Lifecycle Marketing

The Opportunity Adobe's Lifecycle Marketing team drives growth through high-impact programs, continuous optimization, and experimentation. We are looking for a strategic and hands-on lifecycle marketing leader to manage a small team and drive engagement across Adobe Creative Cloud and Document Cloud B2B offerings. This role requires deep email channel and account-based marketing experience -paired with strong analytical rigor and cross-functional influence.

You will set strategy for post purchase email programs and journeys, translate business priorities into a clear roadmap, and ensure your team delivers measurable outcomes. You will partner closely with Product Marketing and Go-to-Market teams to deliver exceptional user experience and measurable growth.

What you'll Do - Lead all aspects of the channel marketing strategy, including planning, audience segmentation, content creation, continuous optimization and performance insights, aligning programs to quarterly business priorities and targets - Lead, mentor, and develop a team of lifecycle marketers-setting clear expectations, enabling strong prioritization, and driving high-quality execution and ai-enabled efficiency - Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience, and considers the broader ecosystem - Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities - Establish success indicators, measurement framework and reporting with Analytics; communicate results and recommendations to senior partners

Skills - Advanced email channel and lifecycle marketing experience; capable of learning new technologies, products and systems quickly - Strong evidence-based decision making; able to convert data into a point of view; deep understanding of experimentation, personalization strategies, and controlled experiment methodologies. - Leadership skills cultivating teamwork and innovation within high-performing performance marketing organizations.

Capable of navigating a matrixed organization and representing team with integrity and self-sufficiency

Experience - 8-10 years of experience in B2B SaaS lifecycle marketing, ideally supporting multiple segments, funnels, or product lines - Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes - Demonstrated leadership skills, with experience aligning cross-functional partners and driving execution through ambiguity - BA/BS degree or equivalent practical experience; MBA a plus

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,900 -- $250,875 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $173,300 - $250,875