Channel Marketing Manager, Americas

- Develop a deep understanding of the regional channel ecosystem , including partner types and routes to market: Value-Added Resellers (VARs), Systems Integrators, Managed Service Providers (MSPs), Distributors, AV Integrators, and AV Manufacturers

- Understand partner business models, customer segments, buying motions, and regional market dynamics

- Act as the regional expert on how partners influence, generate, and close demand

- Ensure partners are armed with the right content, messaging, and tools to drive demand on our behalf

- Localize and activate global partner campaigns for regional relevance and impact

- Enable partners with campaign-in-a-box assets, messaging and value propositions by partner type, and content aligned to regional customer use cases

- Drive partner adoption of marketing programs and track engagement

- Partner with Sales to help plan, activate, and optimize regional MDF investments

- Work hand-in-hand with regional sales leadership and field teams on shared pipeline and revenue goals

- Align channel marketing plans to regional sales priorities, focus areas, and growth targets

- Participate in regional sales planning, QBRs, and cadence meetings as the channel marketing lead

- Ensure tight alignment between partner activities and direct sales motions

- Own regional partner communications , ensuring clarity, consistency, and relevance

- Develop and manage regional partner newsletters, announcements, and campaign communications

- Act as the regional voice of marketing to the partner community

- Ensure global updates, launches, and programs are effectively translated into regional action

- Support and execute regional partner events , including: partner summits, distributor events and trade shows, and regional industry events

- Work closely with sales and partners on event planning, execution, and follow-up

- Ensure events are aligned to regional priorities and produce measurable outcomes

- Support regional execution of the partner program , including enablement, launches, and ongoing engagement

- Collaborate with Partner and Sales teams on partner recruitment initiatives

- Help identify gaps in regional partner coverage and recommend marketing strategies to attract the right partners

- Reinforce partner value proposition and program benefits through consistent messaging

- Track performance of regional channel marketing activities against defined KPIs (pipeline contribution, engagement, event ROI, partner adoption)

- Use data and feedback from sales and partners to continuously optimize programs

- Share regional insights and best practices back to global teams

- 7+ years of experience in B2B marketing , with significant experience in channel or partner marketing

- Strong understanding of partner ecosystems and routes to market (VAR, integrator, MSP, distributor)

- Proven experience working closely with field sales teams on shared revenue goals

- Highly organized, execution-oriented, and comfortable operating in a fast-moving environment

- Partners are engaged, enabled, and actively generating demand

- Regional partner communications are clear, timely, and effective

- The regional channel ecosystem is healthier, stronger, and better aligned to company goals