Senior Manager, Lifecycle Marketing - CONNECT

- Design orchestrated, multi-step lifecycle journeys for CONNECT prospects using behavioral triggers, predictive insights, and personalized messaging to accelerate discovery, evaluation, and conversion. - Lead the end-to-end communication and engagement strategy for CONNECT from initial discovery through onboarding, activation, post-sale engagement, and long-term retention. - Create innovative engagement strategies that encourage customers to adopt CONNECT, including personalized offers and AI-driven recommendations. - Analyze product usage patterns, behavioral signals, and customer cohorts to identify lifecycle opportunities, friction points, and moments where targeted engagement can drive deeper adoption. - Develop in-app notifications, prompts, and guided journeys that increase awareness of new features, reinforce product value, and encourage continuous usage. - Implement A/B and multivariate tests across channels and journey stages to optimize messaging, timing, offers, and in-app experiences. - Create and refine audience segments using demographic, firmographic, and behavioral data to deliver highly relevant lifecycle communications. - Partner with Portfolio, Sales, Sales Operations, Customer Success, Campaign, and Brand teams to align lifecycle programs with CONNECT's strategic objectives and customer needs. - Manage and enhance automated lifecycle workflows in marketing automation platforms, ensuring accuracy, scalability, and continuous improvement. - Create targeted onboarding and adoption campaigns that highlight new CONNECT capabilities, drive awareness, and encourage customers to explore and adopt emerging features. - Deliver clear reporting and insights on journey performance, engagement trends, adoption metrics, and lifecycle impact to stakeholders. - Share insights and progress updates with senior stakeholders to demonstrate performance against sales targets, adoption goals, and overall CONNECT engagement objectives.

- 8+ years of experience in B2B SaaS building and managing Marketing campaigns delivered via digital channels - BA/BS Degree in Business, Marketing, or equivalent experience - Deep understanding of customer engagement strategies - Proven track record of building and managing customer lifecycle campaigns across scalable digital channels

- Expertise in designing and orchestrating automated, AI-enhanced lifecycle journeys, including advanced audience segmentation, behavioral triggers, dynamic offer delivery, and continuous experimentation to optimize targeting and conversion across channels. - Strong work ethic, project management and organizational skills - Ability to translate strategic objectives into integrated, cross-functional solutions that align and mobilize multiple teams. - Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales - Experience with Marketo, Salesforce, Power BI, and Pendo a plus.

At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.

Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.