Associate Product Manager

Millions of people watch Caleb tell someone their spending is out of control. The next question is always the same: okay, so what do I actually do? The Caleb Hammer website is where we answer that - and it needs an owner.

We're looking for an Associate Product Manager to own calebhammer.com as a portfolio: the courses, the financial tools, the content, and everything in between. You'll be a part of the decision making in what gets built next, what gets cut, and where we invest.

This is a wear-a-few-hats role by design. Some weeks you're writing tickets and QA'ing a release. Others you're writing launch copy, digging into funnel data, or on a call with a potential partner.

We want someone who sees a gap and closes it instead of waiting for it to be assigned.

A note on level: this is intentionally an early-career role. We're not looking for a senior or experienced PM to slot into a defined function. We're looking for someone hungry, in their first few years, who wants to grow into ownership of a real product portfolio and is genuinely excited to work outside their job description to get there.

If you want a narrow, well-scoped senior role, this isn't it.

- Own the roadmap for calebhammer.com - the courses, tools, and overall site experience - Prioritize across a mixed portfolio and be able to explain the tradeoffs to anyone who asks - Write clear PRDs, user stories, and acceptance criteria, and keep tickets moving with engineering and design - QA every release before it ships

- Own the metrics that show people are actually engaging: sign-ups, activation, tool usage, course completion, repeat visits - Find where people drop off, form a hypothesis, test it, measure it - Build the feedback loop - support tickets, surveys, reviews, YouTube comments - and turn it into a prioritized backlog - Design and launch features and programs that get our audience participating, not just watching

- Support go-to-market for launches: positioning, lifecycle emails, landing pages, and in-app messaging - Turn the millions of people watching on YouTube into people who show up on the site and stick around - Report on performance with the story behind the numbers, not just the numbers

- Identify, pitch, and grow partnerships that make the site more valuable - tools, content, affiliate, and co-marketing opportunities - Own partner relationships day to day and push the ones with real upside - Bring us opportunities we haven't thought of yet

- 1-3 years of experience in product management, product operations, product marketing, growth, or an adjacent role where you shipped something real - A self-starter in the actual sense - you spot the thing that needs doing and do it without being asked twice - A clear writer. You can take a messy idea and turn it into a one-pager anyone in the company can act on - Comfortable with data - you can pull your own numbers, build a funnel, and defend a decision with evidence - Comfortable being externally facing: you can get on a call with a partner and represent us well - Organized by default, with real project management chops (Linear, ClickUp, Asana, or equivalent) - Direct communicator who can give and take blunt feedback without taking it personally - Genuinely excited to wear multiple hats and grow into the role rather than arrive fully formed - Bought into the mission: you actually care about people getting out of debt

- Experience with educational coursework, e-learning, EdTech, or curriculum development - Product marketing experience - launches, positioning, lifecycle campaigns - Partnerships, BD, or affiliate program experience - Background in personal finance, fintech, or a creator-led business - Experience with community-driven or membership products - You've taken a stack of online courses yourself and have strong opinions about which ones were worth it

We are an in-office team (we have offices in East Austin and Dallas ) because we believe the best ideas happen when we're in the same room. Our culture is high-energy, collaborative, and focused on radical accountability.

- Relocation Assistance: Not in Austin or Dallas? No problem. We provide a relocation package to help the right candidate join us here - Awesome Office & Team: Work from our East Austin or Dallas office with a stocked snack bar, catered lunches, and a team that actually likes spending time together - Unlimited PTO: We trust you to manage your time and your results - Health & Wealth: 100% coverage for employee health, dental, and vision, plus a 401(k) with a company match - Lunch & Events: Lunch stipend and quarterly team-building activities (we go big on our events) - Pet-friendly: There's a good chance you'll be greeted by a few wagging tails when you walk through the door